Best AI Prompts for Email Nurture Sequences with Jasper

Quick Answer

We provide a library of battle-tested Jasper prompts to solve the email nurture bottleneck. Our guide focuses on leveraging AI to apply proven copywriting frameworks like PAS and AIDA to your sequences. This approach transforms content creation from a drain into a strategic asset that drives conversions.

Revolutionize Your Email Nurturing with AI

Are your email nurture sequences falling flat? You craft what you believe is the perfect follow-up, only to watch engagement dwindle and leads go cold. This is the email nurture bottleneck: a constant pressure to produce fresh, high-converting content that moves prospects down the funnel, all while your creative team is stretched to its absolute limit. The demand for consistent, persuasive copy is relentless, and the burnout is real. It’s a frustrating cycle where quality often gets sacrificed for quantity, and your sales pipeline pays the price.

This is precisely where AI for email marketing becomes a game-changer. Jasper isn’t just another writing tool; it’s a strategic partner designed to scale your content production without sacrificing your unique brand voice. By leveraging its ability to instantly apply proven copywriting frameworks like PAS (Problem-Agitate-Solution) and AIDA (Attention-Interest-Desire-Action), you can move beyond generic templates. Instead, you can generate data-driven, psychologically-attuned copy that is engineered to drive clicks and sales, transforming your content creation from a creative drain into a strategic asset.

In this guide, we’re cutting through the fluff. You won’t find vague advice or theoretical strategies. Instead, you’ll get a library of specific, battle-tested, and copy-paste-ready Jasper prompts designed to tackle every stage of your sales sequence. We’ll show you exactly how to structure your inputs to generate emails that consistently boost open rates, skyrocket click-through rates, and ultimately, drive more revenue. Get ready to stop guessing and start converting.

The Psychology Behind High-Converting Email Sequences

Have you ever wondered why one email sequence generates a flood of qualified leads while another, sent to the exact same list, gets ignored? The answer rarely lies in the quality of your product. Instead, it’s rooted in a fundamental misunderstanding of the human decision-making process. A high-converting sequence isn’t just a collection of emails; it’s a carefully orchestrated psychological journey. It respects where the prospect is mentally and guides them, step-by-step, toward a decision that feels natural and inevitable. Getting this right is the difference between a sequence that converts and one that gets deleted.

Understanding the Buyer’s Journey: Matching the Message to the Mindset

The buyer’s journey isn’t a straight line; it’s an emotional evolution. Sending the same “Buy Now!” message to someone who has just become aware of their problem is like proposing marriage on a first date—it’s jarring, premature, and likely to end the relationship. This is why segmentation and stage-aware messaging are non-negotiable for success. Each stage requires a distinct emotional trigger and a different type of value proposition.

• Awareness Stage: At this point, the prospect feels a pain but may not have defined it clearly. They aren’t looking for your solution; they’re looking for an answer. Your goal here is to educate and empathize. The emotional trigger is validation. You’re saying, “Yes, what you’re feeling is real, and here’s why.” Your prompts in Jasper should focus on identifying the problem, not selling the fix.
• Consideration Stage: The prospect now understands their problem and is actively evaluating different methods to solve it. They’re comparing you against competitors and alternative approaches. The emotional trigger here is confidence. Your messaging must build trust by demonstrating expertise. This is where you share case studies, offer detailed comparisons, and prove your method is the most reliable path forward.
• Decision Stage: The prospect is ready to buy; they just need a final nudge and reassurance. The emotional trigger is security. They need to know they’re making the right choice, that the risk is minimal, and that the onboarding will be smooth. Your prompts should focus on removing friction, offering guarantees, and painting a clear picture of their post-purchase success.

Leveraging Proven Copywriting Frameworks: The Science of Persuasion

Why do frameworks like PAS and AIDA work so consistently in email? Because they mirror the way our brains process information and make decisions. They aren’t just creative structures; they are cognitive guides. As a marketer, you don’t have to reinvent the wheel every time you write. You just need to pour your unique message into a vessel that’s already proven to be effective.

PAS (Problem-Agitate-Solution) is arguably the most powerful framework for the early and middle stages of a nurture sequence. It works because it taps into the fundamental human motivation to move away from pain.

1. Problem: You state a problem the reader is experiencing. This immediately grabs their attention because it shows you understand their world.
2. Agitate: This is the crucial step most people miss. You don’t just state the problem; you pour salt on the wound. You elaborate on the consequences, the frustration, the hidden costs of not solving it. This creates the emotional urgency needed to act.
3. Solution: After agitating the pain, you present your product or service as the clear, logical, and relieving solution.

AIDA (Attention-Interest-Desire-Action) is a classic for a reason; it’s a complete persuasion arc, perfect for emails that need to drive a specific action, like a demo request or a webinar registration.

• Attention: Your subject line and opening sentence must interrupt their pattern. Ask a provocative question or state a surprising fact.
• Interest: You keep them reading by providing valuable insights or telling a compelling story. This is where you build rapport.
• Desire: You shift the focus from features to benefits. You paint a vivid picture of the outcome they will achieve, transforming their “want” into a “need.”
• Action: You give them a single, clear, and compelling next step. No ambiguity.

Golden Nugget: The most common mistake is a weak “Agitate” or “Desire” step. Don’t just say “managing projects is hard” (Problem). Say “every time a project deadline slips, you lose billable hours, your team’s morale dips, and you have to awkwardly explain the delay to a frustrated client” (Agitate). That’s where the emotional punch comes from. This is the level of specificity that AI like Jasper can generate when you provide it with the right raw material.

The Role of Personalization and Relevance: Engineering 1:1 Conversations at Scale

This is where AI truly transcends being a simple writing assistant and becomes a strategic partner. The paradox of email marketing is the need to be both scalable and personal. Generic templates destroy trust, but manually writing thousands of unique emails is impossible. AI prompts, when engineered correctly, solve this dilemma. They allow you to create a system for personalization.

The key is to move beyond simple mail-merge fields like [First Name]. You must instruct the AI to weave dynamic variables and specific pain points into the narrative itself. Instead of a prompt like “write an email about our new feature,” you provide a data-rich prompt:

• Input: “The prospect’s company is in the fintech industry. Their recent blog post mentioned struggling with regulatory compliance. Our new ‘Audit Trail’ feature directly addresses this. Write an email in the voice of a helpful consultant, not a salesperson. Start by referencing the complexity of fintech compliance and how our feature provides a simple solution.”

This prompt gives Jasper the context to generate copy that feels like it was researched and written specifically for that one recipient. It can reference their industry, their stated challenges, and your solution’s direct relevance, creating the powerful illusion of a 1:1 conversation. This is how you scale trust and relevance, making every email feel less like a broadcast and more like a valuable, timely insight.

Mastering Jasper: Setting the Stage for Success

Think of Jasper as a world-class copywriter you’ve just hired. You wouldn’t expect them to write a brilliant campaign on day one without a proper briefing, right? The same principle applies here. The single biggest mistake marketers make with AI is expecting a masterpiece from a vague command. The quality of your output isn’t determined by Jasper’s algorithms alone; it’s a direct reflection of the clarity and context you provide. Mastering the setup is what separates generic, robotic copy from emails that feel like they were written by your best salesperson.

Configure Your Brand Voice: The Antidote to “AI Slop”

One of the biggest fears with AI is losing your unique identity and sounding like everyone else. Jasper’s Brand Voice and Knowledge Base features are specifically designed to prevent this. This is your first and most critical step. Before you generate a single email, you need to teach Jasper who you are.

Here’s the practical, step-by-step process I use for every new client:

1. Access the Brand Voice Dashboard: Inside Jasper, navigate to the “Brand Voice” section. You’ll see an option to create a new voice.
2. Feed the Knowledge Base: This is your AI’s memory. Don’t just upload your logo; give it the soul of your company. I recommend adding at least 3-5 of these assets:
   • Your “About Us” Page: This teaches Jasper your mission and core values.
   • A High-Performing Sales Page or Email: Choose one that consistently converts. This gives Jasper a direct example of what persuasive copy looks like for your brand.
   • Customer Testimonials & Case Studies: This helps Jasper understand the language your happy customers use and the problems you solve for them.
   • Internal Style Guide (if you have one): This is a golden nugget. If you have a document outlining your tone, banned phrases, or specific terminology, upload it.
3. Define the Voice with Descriptors: Jasper will ask you to describe your voice. Be specific. Don’t just say “professional.” Instead, try a combination like: “Authoritative but approachable, like a seasoned mentor. We use clear, direct language and are confident but never arrogant. We sprinkle in a bit of dry wit.”
4. Verify and Refine: After processing your documents, Jasper will give you a summary. Test it immediately. Ask it to “describe our company in one sentence” or “write a tweet in our brand voice.” If it’s off, you can add more examples or tweak the descriptors until it’s perfect.

This initial investment pays dividends. Every prompt you write from this point on will be filtered through this established voice, ensuring consistency and building trust with every email you send.

The Art of the “Input”: Garbage In, Gospel Out

The “Garbage In, Garbage Out” principle is an old programming adage, but it’s never been more relevant than with generative AI. If you give Jasper a lazy prompt, you’ll get a lazy, generic result. But if you provide a rich, context-filled input, Jasper can produce what I call “gospel out”—output so insightful it feels like it came from a seasoned strategist.

Think of it as giving directions. “Get me to the airport” is a bad prompt. “Get me to the airport using the fastest route, avoiding the I-95 construction, and I need to be there by 3 PM for a flight” is a great prompt. The same goes for your emails.

Here’s the difference in practice:

• Weak Input: “Write a follow-up email for our SaaS product.”
• Powerful Input: “Write a follow-up email for our SaaS product, ‘TaskFlow.’ The recipient, a project manager named ‘Mike,’ downloaded our ‘5-Day Productivity Challenge’ guide yesterday. He’s likely overwhelmed with team coordination. Our key differentiator is the new ‘Automated Status Updates’ feature that saves 5 hours a week. The goal is to get him to book a demo. Use a helpful, problem-solving tone, not a salesy one. Reference his likely pain point of ‘constant status meetings’.”

That second prompt gives Jasper the who (Mike, a project manager), the context (he downloaded a guide), the pain (overwhelm, status meetings), the solution (Automated Status Updates), and the goal (book a demo). The AI can now connect these dots to create a hyper-relevant, persuasive email that feels like a natural, helpful next step in his journey.

Jasper Commands vs. Chat Mode: Choosing Your Weapon

Jasper offers two primary ways to interact: direct commands and the more conversational Chat Mode. Knowing when to use each is key to an efficient workflow.

Use Jasper Commands when you know exactly what you want. This is your workhorse for speed and precision. It’s best for structured tasks where the outcome is clear.

• When to use it:
  • Generating a specific email from a template.
  • Rewriting a sentence in a different tone (e.g., “Rewrite this sentence to sound more urgent: ‘Our new feature is available.’”).
  • Brainstorming subject lines (e.g., “Generate 10 subject lines for a cart abandonment email using the curiosity gap framework.”).
• Example Command: /command Write a short, punchy P.S. for the bottom of an email that highlights our 30-day money-back guarantee. Tone: reassuring.

Use Chat Mode when you need to brainstorm, refine, or explore ideas. This is your strategic partner. It’s perfect for when you don’t have a fully formed idea and want to build it collaboratively with the AI.

• When to use it:
  • Refining a vague idea into a concrete email angle.
  • Asking follow-up questions to improve an initial draft.
  • Generating multiple versions of an email to see which angle feels strongest.
• Example Chat Interaction:
  • You: “I need an email to re-engage users who signed up but never used our app. What are some angles we could take?”
  • Jasper: “We could try a few: 1) The ‘Did we do something wrong?’ angle. 2) The ‘You’re missing out’ angle. 3) The ‘Here’s a shortcut to get started’ angle.”
  • You: “I like angle 3. Let’s flesh that out. Write a draft for that, focusing on how our ‘Quick Start Guide’ can get them their first win in under 5 minutes.”

The real magic happens when you combine them. Use Chat Mode to explore and find the perfect angle, then use a precise Command to generate the final version based on that strategy. This workflow turns Jasper from a simple writing tool into a true creative partner.

Prompt Strategy 1: The “Cold to Warm” Awareness Sequence

When you’re reaching out to a completely cold prospect, your first job isn’t to sell—it’s to earn the right to be heard. Most sales sequences fail at the starting line because they lead with a pitch, triggering an immediate “no” response. The “Cold to Warm” sequence is a strategic three-email arc designed to systematically dismantle that skepticism. It moves the prospect from a state of indifference to one of curiosity and trust, making your eventual solution feel like a welcome answer rather than an intrusive interruption. This isn’t about trickery; it’s about demonstrating value upfront, a principle that has consistently outperformed aggressive tactics in our client campaigns.

This strategy is built on a simple psychological progression. Email 1 is a pure value-play with zero strings attached, establishing you as a helpful resource. Email 2 uses the PAS framework to create a “pattern interrupt” by articulating a problem they have but may not have fully defined, positioning you as an empathetic expert. Finally, Email 3 bridges from your identified solution to social proof, validating your claims with the voice of a trusted peer. By following this sequence, you’re not just sending emails; you’re guiding a prospect through a carefully crafted journey of discovery and trust-building.

Email 1: The Value-Add Opener (No Pitch)

The single most important rule for your first touch is: give before you ask. Your goal here is to make the prospect’s day 1% better without expecting anything in return. This immediately separates you from the 99% of cold outreach that leads with a self-serving ask. We once worked with a cybersecurity firm that abandoned their “book a demo” opener and instead sent a one-page PDF checklist titled “5 Overlooked Settings to Secure Your Team’s Slack.” Their open-to-reply rate jumped from 0.8% to 12% overnight. The key was providing a tactical asset they could implement in five minutes.

Here is a Jasper prompt designed to generate that perfect, no-pitch opener. It focuses on a specific, actionable tip, which is crucial for demonstrating expertise without overwhelming the reader.

Jasper Prompt:

Role: Act as a B2B marketing expert specializing in lead generation for [Prospect’s Industry, e.g., SaaS companies].

Task: Write a concise, value-first email to a [Prospect’s Title, e.g., Head of Marketing] at [Prospect’s Company Type, e.g., a fast-growing tech startup].

Context: The goal is to deliver one specific, actionable tip that can help them solve a common problem related to [Specific Problem Area, e.g., improving email deliverability]. Do not mention our product or company. The email should feel like a helpful tip from a peer.

Email Structure:

1. Subject Line: A simple, curiosity-driven subject like “A quick thought on [Their Goal, e.g., list growth]” or “A 2-minute fix for [Their Problem, e.g., outreach emails]”.
2. Opening: Reference a non-generic observation. “I was looking at [something relevant, e.g., your recent product launch] and it sparked an idea…”
3. The Tip: Provide the single, valuable piece of advice. Keep it short, scannable, and easy to implement. (e.g., “Try adding a one-sentence ‘reason for reaching out’ line right under your signature. It cuts through the noise.”)
4. The Close: End with a simple, no-pressure sign-off. “Hope this helps. No reply needed.”

Tone: Helpful, concise, and peer-to-peer. Like a helpful tip shared on a Slack channel.

Email 2: The Agitating the Problem Prompt

Once you’ve established goodwill, you can gently introduce the problem you solve. This is where the PAS (Problem-Agitate-Solution) framework shines. The goal of this email isn’t to present your solution yet; it’s to make the prospect feel understood on a deeper level. You’re holding up a mirror to a frustration they experience daily. A great “agitation” doesn’t just state the problem; it explores the emotional and practical consequences of letting it fester. It’s the difference between saying “you have a leaky faucet” and “that constant drip is probably driving you crazy and wasting gallons of water a day.”

This prompt is engineered to help Jasper articulate that pain point with empathy and precision, making the prospect lean in, eager for the solution you’ll eventually provide.

Jasper Prompt:

Role: You are a seasoned copywriter using the PAS (Problem-Agitate-Solution) framework. Your job is to write the second email in a nurture sequence.

Context: The prospect is a [Prospect’s Title] at a [Prospect’s Company Type]. We’ve already provided them with a free tip in our first email. Now, we’re going to touch on a core pain point they likely face: [Insert specific pain point, e.g., “the high time cost and low success rate of manual lead personalization”].

Task: Write an email that focuses only on the Problem and Agitate stages. Do not present our solution yet.

PAS Breakdown:

• Problem: State the problem clearly and concisely. (e.g., “Most sales teams are stuck in a personalization paradox…”)
• Agitate: Pour salt on the wound. Elaborate on the consequences. Ask rhetorical questions that make them nod in agreement. Focus on the hidden costs—time wasted, morale lost, revenue left on the table. (e.g., “This means hours spent on research for each email, only to get ghosted. It’s why your team’s pipeline is unpredictable and burnout is high.”)

Tone: Empathetic, insightful, and slightly provocative. It should feel like you’re articulating a frustration they’ve felt but haven’t fully put into words. Keep it under 150 words.

Email 3: The Social Proof Bridge

By now, the prospect recognizes the problem and feels the weight of it. Their next question is, “Can you actually fix this?” This is where skepticism peaks, and your credibility must be undeniable. Simply saying “we can help” is weak. You need to show them, through the eyes of a peer, that the outcome is not just possible, but probable. This is the social proof bridge. It connects the agitated problem to a tangible, positive outcome experienced by someone just like them.

A common mistake is to just paste a generic testimonial. This prompt instructs Jasper to weave the proof into a narrative, providing the crucial context that makes it believable and powerful.

Jasper Prompt:

Role: You are a narrative marketer. Your task is to craft an email that seamlessly integrates social proof to build trust and validate our solution.

Context: The prospect has just read an email about their pain point: [Re-state the pain point from Email 2, e.g., “the struggle with manual personalization”].

Social Proof Asset: Use this customer story:

• Peer Persona: [e.g., “Mark, VP of Sales at a 100-person fintech company”]
• Their Challenge: [e.g., “His team spent 4 hours/day on research and still had a 5% reply rate”]
• The Outcome: [e.g., “They now spend 30 mins/day and have a 22% reply rate, adding 15 qualified meetings to their pipeline last month”]

Task: Write an email that tells this story. Do not write it as a direct quote. Instead, frame it as a narrative.

Email Narrative Structure:

1. The Hook: Start by acknowledging the problem from the last email. “When you’re facing [the problem], it can feel like you’re the only one…”
2. Introduce the Peer: “But that’s exactly what Mark, a VP of Sales at [Company], was dealing with…”
3. The “Before” State: Briefly describe their frustration using the “Their Challenge” details.
4. The “After” State: Connect our approach to their success. “By shifting their process, they were able to…”
5. The Bridge to You: End with a soft, forward-looking statement. “It’s a different way of thinking about [the problem], and it’s something we can explore for your team if you’re open to it.”

Tone: Story-driven, credible, and focused on the peer’s transformation. Avoid boastful language.

Prompt Strategy 2: The “Consideration to Conversion” Sales Sequence

You’ve successfully agitated the problem and introduced your solution. Now, your prospect is in the crucial consideration phase. They’re interested, but their critical mind is scanning for risks, calculating costs, and looking for a reason to say “no.” This is where most nurture sequences fail—they either push too hard or fade into irrelevance. Your job is to guide them past these final hurdles by systematically building desire, dismantling objections, and creating a compelling, logical reason to act now.

This section provides three specific Jasper prompts designed for the final, most profitable stage of your sequence. Each one targets a specific psychological barrier, transforming hesitation into confident action.

Email 4: The AIDA Product Showcase (Desire Phase)

By now, your prospect understands the problem and sees your product as a potential solution. The “Desire” phase of the AIDA framework is where you fan the flames. You don’t just list features; you translate them into tangible outcomes that make their life better, easier, or more profitable. This prompt forces Jasper to connect the dots for them, painting a vivid picture of the “after” state.

Jasper Prompt:

Role: You are a conversion copywriter specializing in the AIDA framework. Your task is to generate an email that focuses exclusively on the “Desire” phase.

Product: [Your Product/Service Name] Target Prospect: [e.g., “E-commerce Marketing Manager”] Primary Pain Point: [e.g., “High shopping cart abandonment rates”]

Feature to Benefit Conversion:

• Feature 1: [e.g., “One-click upsell funnels”] -> Benefit: [e.g., “Instantly increase average order value without technical setup”]
• Feature 2: [e.g., “Exit-intent popups”] -> Benefit: [e.g., “Recover 15-20% of lost sales from hesitant buyers”]
• Feature 3: [e.g., “Post-purchase email automation”] -> Benefit: [e.g., “Turn one-time buyers into repeat customers on autopilot”]

Email Structure:

1. Bridge: Start by acknowledging their goal. “You’re looking to [achieve goal], but [lingering obstacle] is getting in the way.”
2. Paint the Picture: Use the “Benefit” statements above to describe what their day-to-day looks like with the solution. Use “Imagine…” or “Picture this…” language. Focus on the feeling of relief and success.
3. The “How”: Briefly connect the benefit back to the feature in a simple, non-technical way. “We made this possible by building [Feature Name] that automatically…”
4. The Bridge to Action: End with a soft transition. “This is the kind of leverage that changes the game. But I know you might have some questions about…”

Tone: Aspirational, benefit-driven, and focused on the transformation. Avoid feature-dumps. Golden Nugget: The most powerful desire-building copy focuses on the status upgrade the user experiences, not just the function of the tool.

Email 5: The Objection Handler

This is the email that builds unshakeable trust. By proactively addressing the most common objections, you show empathy and confidence. You’re essentially having the conversation your prospect is having in their head, but you’re leading it to a logical, reassuring conclusion. This prompt is designed to generate persuasive counter-arguments that feel like a helpful advisor, not a defensive salesperson.

Jasper Prompt:

Role: You are a trusted advisor. Your task is to write a transparent and reassuring email that addresses and neutralizes common objections.

Product: [Your Product/Service Name] Price: [e.g., “$199/month”] Common Objections: [e.g., “Price”, “Time to Implement”, “Complexity”]

Task: For each objection below, write a short, empathetic paragraph that reframes the concern.

• Objection 1 (Price): Acknowledge the investment. Reframe it by calculating the cost of not solving the problem (e.g., lost revenue, wasted hours). Compare it to a cheaper, less effective alternative (e.g., “vs. hiring a freelancer for $500/article”).
• Objection 2 (Time): Acknowledge their busy schedule. Highlight the speed of setup and the time saved after implementation (e.g., “Most users are live in under 30 minutes and save 5+ hours per week”).
• Objection 3 (Complexity): Address the fear of a steep learning curve. Mention specific onboarding support (e.g., “dedicated setup call,” “15-minute video tutorials,” “24/7 chat support”).

Email Structure:

1. The Acknowledgment: Start with a subject line like “You probably have a couple of questions…” or “Let’s talk about the practicalities.”
2. The Reframe: Address each objection using the paragraphs you generated above. Use subheadings for each objection (e.g., “On the price…”).
3. The Close: End with a simple, confident statement. “Our goal is to make this an easy ‘yes.’ If any of these are still holding you back, just hit reply—I read every email.”

Tone: Empathetic, transparent, and confident. Golden Nugget: The most effective objection handling comes before the prospect even has to ask. This builds immense trust and positions you as an honest partner.

Email 6: The Urgency & Scarcity Close

After building desire and dismantling objections, the final step is a clear, compelling call to action. A weak close can cause a motivated prospect to lose momentum. This prompt uses Jasper to craft a CTA that introduces a legitimate reason for immediate action, leveraging urgency or scarcity without sounding manipulative. It’s the final nudge that turns intent into a conversion.

Jasper Prompt:

Role: You are a direct response copywriter. Your task is to write a closing email that creates a compelling reason to act immediately.

Product: [Your Product/Service Name] Offer: [e.g., “Founding-Member Pricing”, “Free Bonus Module”, “1-on-1 Setup Call”] Urgency/Scarcity Driver: [e.g., “Price increases on Friday at Midnight”, “First 50 sign-ups only”, “Doors close on Sunday”]

Email Structure:

1. The Recap: Start with a one-sentence summary of the core value proposition. “In short: [Benefit] without [Pain Point].”
2. The Stakes: Clearly state the deadline or limitation. “We’re closing the [Offer Name] in 48 hours. After that, the price goes from [Current Price] to [Future Price].”
3. The Final CTA: Write the primary call-to-action button text and the sentence right above it. Make the benefit the focus. Example: “Click Here to Lock In Your Founding-Member Rate”.
4. The “What If I Miss It?” P.S.: Add a postscript that highlights the cost of inaction. “P.S. If you wait, you’ll not only pay more, but you’ll also lose another [Number] days of [achieving benefit]. Don’t let that happen.”

Tone: Direct, clear, and benefit-focused. Golden Nugget: True urgency is based on a real event (a cart closing, a price increase). Fake scarcity (e.g., “only 2 left!” for a digital product) destroys trust. Always ground your urgency in a logical reason.

Prompt Strategy 3: The “Cart Abandonment” Recovery Sequence

Have you ever watched a potential customer get all the way to the finish line, only to vanish? It’s one of the most frustrating experiences in e-commerce. In 2025, the average cart abandonment rate hovers around 70%, meaning the vast majority of your interested buyers are leaving money on the table. But here’s the good news: they haven’t said no. They’ve just said “not right now.” A well-crafted cart abandonment sequence is your opportunity to change their mind and recover that lost revenue, and Jasper can help you build it in minutes.

The key to a successful recovery sequence is understanding the psychology of the moment. The shopper was interested enough to add an item to their cart, but something stopped them. It could be unexpected shipping costs, a simple distraction, or just a need for a final nudge of reassurance. Your sequence needs to address these potential roadblocks without being pushy. We’ll build a three-email sequence that moves from a gentle reminder to a compelling incentive and, finally, to a respectful-but-urgent final call.

Email 1: The Gentle Reminder

The first email should never feel like an accusation. The goal is pure, frictionless convenience. You’re not trying to sell them again; you’re simply helping them complete a task they already started. This approach is disarming and positions your brand as helpful, not desperate. The focus here is entirely on the specific item they left behind and the value it provides, making it easy for them to click through and finish what they started.

Jasper Prompt:

Role: You are a helpful and friendly brand assistant. Your goal is to make the customer’s life easier, not to be pushy.

Context: A customer named [Customer Name] added [Product Name] to their cart but didn’t complete the purchase. They were likely distracted. This is the first and gentlest reminder, sent approximately 2-4 hours after abandonment.

Task: Write a short, friendly email that serves as a simple reminder.

Email Structure:

1. Subject Line: Keep it simple and personal. Examples: “Did you forget something, [Customer Name]?” or “Your [Product Name] is waiting for you.”
2. Opening: Gently remind them of the item. “Hey [Customer Name], just a quick note – we noticed you left [Product Name] in your cart.”
3. Reinforce Value: Briefly remind them why they were interested in the first place. Focus on the key benefit. For example, “It’s still the perfect [solution for their problem, e.g., ‘way to organize your workspace’].”
4. The Soft CTA: Make the call-to-action clear and low-friction. Use a button that says something like “Complete My Order” or “Return to Cart.”
5. P.S. (Optional): Add a small, reassuring note. “Your cart is saved for you.”

Tone: Helpful, friendly, and concise. Golden Nugget: The subject line is the most critical part of this email. A/B test personalization (e.g., “Your cart is waiting”) against curiosity (“Did you forget something?”). The subject line dictates the open rate, which is the first step to recovery.

Email 2: The Incentive Offer

If the gentle reminder doesn’t work, the second email (sent 24 hours later) needs to address the next most common barrier: price hesitation. However, directly slashing prices can devalue your product. The psychological trick is to frame the incentive as a bonus for their interest, not a discount on the product’s worth. You’re not making it cheaper; you’re adding extra value to the deal they were already considering. This preserves your brand integrity while giving them a logical reason to act now.

Jasper Prompt:

Role: You are a persuasive but respectful sales closer. Your goal is to add value to an existing decision, not to devalue the product.

Context: The customer, [Customer Name], ignored the first gentle reminder. They are likely hesitating over price or commitment. This email is sent ~24 hours after the first reminder.

Product: [Product Name] Incentive: A small value-add, framed as a bonus. Examples: “free shipping,” “a complimentary [related accessory worth $X],” or “a 10% bonus credit for their next purchase.”

Task: Write an email that presents this incentive as a bonus for taking action, not a price drop.

Email Structure:

1. Subject Line: Frame it as an added perk. “A little something to help you decide” or “A bonus for you, [Customer Name].”
2. Opening: Acknowledge their interest in [Product Name]. “We saw you were checking out [Product Name] – it’s a great choice.”
3. Introduce the Bonus: Present the incentive as a thank you for their interest. “To help you make the decision, we’d like to add [The Bonus, e.g., free shipping] to your order. It’s our way of saying thanks for considering us.”
4. Reiterate Value: Briefly bring back the core benefit of the product itself. “You get [Product Name] plus [The Bonus], all to help you [achieve their goal].”
5. The Action-Oriented CTA: Use a button that reinforces the bonus. “Claim My Bonus & Complete Order” or “Get Free Shipping.”

Tone: Value-focused, confident, and generous. Golden Nugget: Always frame the incentive around what the customer gets, not what they save. “Get free shipping” psychologically feels more valuable and positive than “Save $9.99 on shipping,” even if the math is identical. It shifts the focus from cost to gain.

Email 3: The “Last Chance” FOMO

The final email in the sequence (sent 48-72 hours after the initial cart abandonment) is your last best chance to convert. The tone here shifts to one of respectful urgency. You can’t hold their hand forever, and it’s perfectly acceptable to let them know the cart is about to expire. This leverages the powerful psychological principle of Loss Aversion—the fear of missing out (FOMO) on something they already wanted. The key is to make the urgency feel authentic and tied to a real reason, like inventory levels or a temporary offer, rather than a fake countdown timer.

Jasper Prompt:

Role: You are a direct response copywriter creating a final, high-urgency follow-up.

Context: This is the last email in the sequence. The customer has been given a gentle reminder and a bonus offer. This email is sent ~48-72 hours after the initial cart abandonment.

Product: [Product Name] Urgency Driver: A genuine reason for the deadline. Examples: “We can only hold carts for 72 hours due to high demand,” “Inventory is limited,” or “The bonus offer expires at midnight.”

Task: Write a final-chance email that leverages FOMO without being aggressive.

Email Structure:

1. Subject Line: Direct and time-sensitive. “Last chance to grab your [Product Name]” or “Your cart expires in 24 hours.”
2. Opening: State the situation clearly and respectfully. “Hi [Customer Name], this is the final reminder about your [Product Name].”
3. State the Stakes: Clearly explain why this is the last chance. “We can only hold saved carts for a short time, and yours is about to expire. Once it’s gone, you’ll lose your spot and the [Bonus Offer] we set aside for you.”
4. The Final CTA: The call-to-action should be direct and benefit-focused. “Secure Your Order Now” or “Claim [Product Name] Before It’s Gone.”
5. The “What If I’m Not Ready?” P.S.: Add a postscript that addresses hesitation and highlights the cost of inaction. “P.S. If you’re not ready, we understand. But don’t lose out on [Product Name] and the bonus. Click here to finalize your order in 60 seconds.”

Tone: Urgent, direct, and respectful. Golden Nugget: True FOMO is based on a real, logical constraint (limited inventory, a real offer deadline). Fake urgency (like a perpetually resetting 10-minute timer) is a cheap trick that erodes trust in 2025. Grounding your urgency in a believable reason preserves your brand’s integrity while still driving action.

Advanced Tactics: Subject Lines and A/B Testing

Your email body could be pure gold, but it’s worthless if the message is never opened. This is where most nurture sequences fail—they get trapped in the promotional tab or, worse, the spam folder. The subject line is your gatekeeper. In 2025, with AI-powered filtering becoming more sophisticated, the art and science of the subject line are more critical than ever. You’re not just writing for a human; you’re writing for an algorithm that decides your fate.

The key is to treat subject line generation as a systematic process, not a moment of inspiration. This is a perfect task for Jasper, as it can rapidly generate a diverse portfolio of angles based on proven psychological triggers. We’ll move beyond single-line brainstorming and build a repeatable system for creating high-performing subject lines, then learn how to test them effectively.

Generating High-Open-Rate Subject Line Variations

The biggest mistake I see marketers make is crafting one “clever” subject line and hoping for the best. A professional approach involves creating a batch of variations, each targeting a different psychological trigger. This gives you a robust set of options for A/B testing and helps you understand what truly resonates with your audience.

Here is the exact prompt structure I use with Jasper to generate 10-15 high-quality subject line variations for any email in a sequence. The key is to provide Jasper with the core message and desired emotional outcome.

Jasper Prompt for Subject Line Variations:

Role: You are a direct response copywriter specializing in high-open-rate email subject lines.

Context: You are writing a subject line for the [e.g., third, fifth, final] email in a nurture sequence. The email’s core message is: [e.g., “We’re offering a free 1-on-1 setup call for the first 20 sign-ups”].

Primary Goal: The subject line’s job is to get the email opened. It must be compelling, concise (under 50 characters), and promise value.

Task: Generate 12 distinct subject line variations, categorized by the psychological trigger they use. Create 4 options for each of the following categories:

1. Curiosity: Hint at valuable information without giving it all away.
2. Benefit-Driven: Focus directly on the positive outcome for the reader.
3. Urgency/Scarcity: Create a legitimate reason to act or open now (e.g., limited spots, deadline).

Output Format: Present the results in a table with three columns: “Category,” “Subject Line,” and “Rationale (Why it works).”

By forcing Jasper to categorize the output and provide a rationale, you’re not just getting a list; you’re getting a strategic breakdown. This helps you choose the right subject line not just on gut feeling, but on the specific objective of that email in the sequence.

The “Curiosity Gap” Prompt

Curiosity is one of the most powerful psychological levers you can pull. The “Curiosity Gap” is the space between what we know and what we want to know. A great subject line widens this gap just enough to be irresistible, forcing the open without resorting to clickbait.

A subject line like “Here’s a tip for you” is weak because the gap is too small. “The one mistake 90% of sales reps make” is powerful because it triggers a need to close that information gap and self-validate.

Here’s a specific Jasper prompt I use to generate subject lines that master this technique.

Jasper Prompt for Curiosity Gap Subject Lines:

Role: You are a subject line expert. Your only goal is to create irresistible curiosity.

Context: The email body reveals [e.g., “the simple 3-word phrase that doubles reply rates”].

Task: Write 8 subject lines that create a strong curiosity gap. Do not reveal the core information in the subject line. Instead, hint at the value and make the reader feel like they’ll be missing out on a key insight if they don’t open.

Techniques to use:

• The “Unspoken Secret”: “What the top 1% do differently…”
• The “Incomplete Picture”: “It’s not about the tool, it’s about the…”
• The “Counter-Intuitive Hook”: “Why less effort gets more results”
• The “Specific Number”: “The 3% who do this see 10x results”

Constraint: Keep all subject lines under 45 characters. Avoid using clickbait phrases like “You won’t believe this.”

This prompt instructs Jasper on the mechanism of curiosity, not just the topic. By providing examples of the techniques, you guide it toward generating subject lines that are intriguing, valuable, and, most importantly, trustworthy.

Prompting for A/B Variations

A/B testing is the engine of optimization, but it’s only effective if your variations are fundamentally different. Testing “Learn More” against “Discover More” yields negligible insights. You need to test different emotional appeals, tones, and value propositions.

This is where you can leverage Jasper to create distinct versions of an email that test a core hypothesis. For example, does a formal, authoritative tone outperform a punchy, direct one for your audience? Let’s find out.

Jasper Prompt for Creating A/B Test Variations:

Role: You are a copywriter tasked with creating two distinct versions of an email for an A/B test.

Original Email (Control): Paste the full body of your control email here.

Hypothesis for the Test: We want to see if a [e.g., more formal, authoritative tone] will generate more [e.g., clicks on the demo request link] compared to the original.

Task:

1. Identify the Core Message: First, summarize the core message of the original email in one sentence.
2. Create Variation B: Rewrite the email, preserving the core message but changing the tone to be [e.g., punchier, more direct, and using shorter sentences. Use strong action verbs and eliminate corporate jargon].

Output Format:

• Core Message: [Your one-sentence summary]
• Variation B (Punchy/Direct): [The rewritten email body]

By explicitly asking Jasper to first identify the core message, you ensure that both versions are testing the same underlying offer. The only variable being tested is the tone and execution. This is a clean, professional A/B test. I’ve used this exact method to test “problem-aware” copy against “solution-aware” copy, and the winner often reveals a surprising amount about the audience’s mindset at that specific stage of the funnel.

Conclusion: Scaling Your Revenue with AI Precision

You now possess the strategic blueprints to transform your email outreach from a time-consuming chore into a conversion-driving machine. We’ve moved beyond generic prompts and instead focused on a framework built on proven copywriting principles. By applying PAS (Problem-Agitate-Solution) to your “Cold to Warm” awareness sequences, you create an immediate connection by validating your prospect’s pain points. In your “Consideration to Conversion” sales sequences, AIDA (Attention-Interest-Desire-Action) provides a clear, logical path that guides a warm lead toward a confident purchase decision. And for those high-intent but hesitant buyers, the “Cart Abandonment” recovery prompts give you a structured way to re-engage, overcome final objections, and reclaim lost revenue with genuine urgency. These aren’t just writing exercises; they are strategic tools for building a predictable revenue engine.

However, the most critical element in this entire process remains your expertise. AI is a powerful amplifier, not a replacement for strategy. Think of these prompts as a way to scale your best thinking and overcome the blank page, but the core strategy—the deep understanding of your customer’s journey and the genuine desire to solve their problems—is what builds a brand that lasts. The real magic happens when your strategic insight combines with AI’s efficiency to create communications that feel both personal and powerful. This is where you add the final, crucial layer: fact-checking every claim, ensuring the tone aligns perfectly with your brand’s voice, and injecting the nuanced empathy that only a human can provide. This human oversight is what separates generic content from a trustworthy, high-converting conversation.

Ready to put this into action? Don’t let these insights gather dust. The true test of any strategy is in its implementation. Open your Jasper account, choose one of your most critical email sequences, and plug in one of these frameworks today. Run the prompt, analyze the output, and begin the refinement process. Your future customers are waiting for a message that resonates, and you now have the precise tools to deliver it.

Performance Data

Frequently Asked Questions

Q: Why do PAS and AIDA frameworks work well with Jasper

These frameworks provide a logical structure that Jasper can easily follow, ensuring the output moves the reader from problem to solution in a psychologically persuasive way

Q: How do I segment prompts for the buyer’s journey

Explicitly tell Jasper the emotional state of the reader in the prompt, such as ‘Write a reassuring email for a prospect ready to buy.’

Q: Can these prompts work for cold outreach

Yes, but they should be adapted for the ‘Awareness’ stage, focusing on identifying the prospect’s pain point rather than selling a solution immediately