Best AI Prompts for Press Release Writing with Jasper

Quick Answer

We solve the problem of low-impact press releases by using Jasper AI with expert-level prompt engineering. Our method transforms generic outputs into structured, newsworthy documents that adhere to strict media compliance standards. This guide provides the exact prompts and frameworks needed to secure journalist attention and drive coverage.

Key Specifications

Revolutionizing Press Release Writing with AI

Ever stared at a blinking cursor, feeling the immense pressure to craft a press release that not only captures your company’s latest win but also cuts through the digital noise? You’re not alone. PR professionals and marketers face a relentless demand for newsworthy content, all while battling writer’s block, navigating the labyrinth of media compliance standards, and attempting to hook journalists who are inundated with thousands of pitches daily. The challenge isn’t just writing; it’s writing something that gets opened, read, and acted upon.

This is where Jasper enters the picture, moving far beyond simple text generation to become a strategic partner in your content creation process. Having integrated Jasper into countless PR workflows, I’ve seen it transform from a basic tool into an indispensable co-pilot. It doesn’t just write; it helps you structure your narrative, refine your voice, and ensure your message lands with precision and impact.

The secret to unlocking this power, however, lies in a crucial skill: prompt engineering. The quality of your AI-generated output is a direct reflection of the quality of your input instructions. Think of it as giving directions to a highly skilled but literal assistant. Vague instructions yield generic results, but specific, context-rich prompts produce gold.

In this guide, you will learn:

• How to leverage proven copywriting frameworks like AIDA and PAS within Jasper.
• Specific Jasper templates engineered for high-impact press releases.
• Advanced techniques to optimize your prompts for compliance, tone, and newsworthiness.

The Anatomy of a High-Impact Press Release

What separates a press release that gets picked up by top-tier media from one that dies in a journalist’s inbox? It’s not luck or connections—it’s structure. A press release is a formal document with a rigid, non-negotiable anatomy. Mastering this framework is the first step toward earning media coverage, and it’s the foundation upon which we’ll build our AI-powered strategy.

Deconstructing the Standard: The Six Pillars of a Professional Release

Think of a press release like a news story written by a journalist. It must be immediately scannable and contain all the essential information up front. Deviating from this format signals amateurism and dramatically reduces your chances of coverage. Here are the six components you absolutely must include:

• Headline: This is your hook. It should be under 110 characters, written in title case, and packed with your core news. It must be compelling enough to make a reporter stop scrolling.
• Dateline: The first line of text, indicating the city, state, and date of the announcement (e.g., SAN FRANCISCO, CA – May 21, 2025 –). This immediately establishes timeliness and location.
• Introduction (The Lead): The first paragraph is the most critical. It must answer the five W’s in a single, powerful sentence: Who, What, When, Where, and Why. If a journalist reads nothing else, they should understand the entire story from this paragraph alone.
• Body: This is where you provide supporting details, context, and evidence. The body should include at least one quote from a key stakeholder (CEO, product lead, etc.) that adds a human perspective or expert insight. This is followed by key details, stats, or features that substantiate your headline.
• Boilerplate: A short, standardized “About Us” paragraph at the end. It provides essential company context and a consistent brand description. Every press release should end with this.
• Media Contact Info: Clearly list the name, title, email, and phone number of the person journalists should contact for more information. Don’t make them hunt for this.

The “News Hook” Imperative: Why Your Story Must Be Newsworthy

A press release is not a sales brochure. Journalists are gatekeepers of their audience’s attention; they are looking for stories, not advertisements. Your announcement must possess a genuine “news hook” to be considered. The most common elements of newsworthiness are:

• Timeliness: Is this happening now? Is it tied to a current event, trend, or holiday?
• Impact: How many people does this affect? What is the scale of the change?
• Proximity: Is this relevant to the local community or a specific geographic area?
• Conflict: Does this announcement challenge an existing industry standard or competitor?
• Human Interest: Is there a compelling personal story or emotional element behind the news?

Let’s see this in action. Imagine your company, a project management software firm, just launched a new feature.

Weak Hook: “Innovatech Launches New ‘SmartConnect’ Feature for Better Team Collaboration.” (This is promotional, vague, and lacks impact.)

Strong Hook: “Innovatech Reduces Project Delays by 30% with AI-Powered ‘SmartConnect’ Feature, Solving a $1 Trillion Global Productivity Problem.” (This is specific, data-driven, and highlights a significant impact on a massive scale.)

The strong hook immediately frames the news in a context that a business or tech reporter would find relevant and valuable to their audience.

Compliance and Distribution Standards: AP Style and the Anti-Fluff Rule

Before a single word of your release reaches a journalist, it often passes through an automated distribution service or a newsroom’s content management system. These systems—and the journalists themselves—have strict standards. The two biggest pitfalls are overly promotional language and a failure to adhere to AP Style.

AP Style (Associated Press style) is the gold standard for journalistic writing. It prioritizes clarity and objectivity. This means using the Oxford comma, writing out numbers under 10, avoiding jargon, and using a neutral, third-person tone. Your press release should read like a news article, not a marketing email. Avoid fluff words like “revolutionary,” “game-changing,” or “world-class.” Stick to the facts.

This is where the foundation for using Jasper is laid. By understanding these rigorous standards, you can construct prompts that instruct the AI to operate within these guardrails automatically. You can command Jasper to “write in a neutral, AP Style-compliant tone” and “avoid all promotional adjectives,” ensuring the output is distribution-ready from the first draft.

The Role of the Call-to-Action (CTA)

Every press release should guide the reader to a logical next step, but this must be done without compromising the journalistic tone. A press release is not a direct sales pitch, so your CTA should be informative, not transactional.

The goal is to provide a path for deeper engagement for interested readers. Instead of a hard sell, use a soft CTA that adds value.

• Weak CTA: “Buy our product today at a special introductory price!” (Too salesy, inappropriate for a press release.)
• Strong CTA: “To learn more about the technology behind this launch, visit [yourwebsite.com/whitepaper].”
• Strong CTA: “A full media kit, including high-resolution images and executive bios, is available upon request.”
• Strong CTA: “Register for our live webinar on [Date] to see the feature in action.”

A well-crafted CTA respects the journalist’s role while empowering them or their audience to learn more. It completes the narrative arc of your announcement, moving the story from the press release into a deeper, more interactive experience.

Jasper’s Core Toolkit: Templates for Press Release Success

Navigating the world of public relations can feel like a high-wire act, especially when you’re staring at a blank page with a tight deadline. The pressure to craft a compelling announcement that captures media attention is immense. This is where Jasper’s specialized toolkit becomes your safety net and springboard. It’s not about replacing the human touch; it’s about augmenting your expertise with AI-driven efficiency to ensure every element of your press release is optimized from the headline down.

The “Press Release Title” Generator: Your First Impression Powerhouse

The headline is arguably the most critical component of your press release. Journalists receive hundreds of pitches daily, and your title is the gatekeeper to their attention. Jasper’s dedicated “Press Release Title” template is engineered to cut through the noise. Here’s a step-by-step guide to mastering it:

1. Access the Template: In your Jasper dashboard, navigate to the “Press Release” category and select the “Press Release Title” template.
2. Input Your Core Data: You’ll see three key input fields: Company Name, Announcement Type, and Key Benefit.
   • Company Name: Be specific. Use your full, official company name.
   • Announcement Type: This is your news hook. Is it a Product Launch, Partnership, Funding Round, Event, or Executive Hire? The more specific, the better.
   • Key Benefit: This is the “why it matters.” Don’t just state the feature; state the impact. Instead of “New AI feature,” use “New AI feature that cuts content creation time by 50%.”
3. Generate and Refine: Let Jasper generate multiple options. You’ll receive a list of 5-10 headlines. Don’t just pick one. Look for patterns. You might see one that’s punchy and direct, another that’s more benefit-driven, and a third that’s framed as a question. A pro tip is to mix and match elements from different suggestions to create the perfect hybrid.

Golden Nugget: A common mistake is focusing on what you’re announcing instead of why anyone should care. Always lead with the benefit in your Key Benefit input. This simple shift trains the AI to think like a journalist, who is constantly asking, “So what?”

The “Press Release Introduction” Template: Nailing the Lead Paragraph

Your introduction, or “lead,” must summarize the entire story in one or two powerful sentences. It needs to answer the five Ws (Who, What, When, Where, Why) immediately. The “Press Release Introduction” template is designed to structure this perfectly.

You provide Jasper with the raw facts, and it weaves them into a concise, journalistic-style opening. The input fields typically look like this:

• Company: [Your Company Name]
• What is the announcement?: [e.g., The launch of its new “Innovate” platform]
• When is it happening?: [e.g., October 26, 2025]
• Why is it important?: [e.g., It solves the critical problem of remote team miscommunication by providing a centralized, AI-powered collaboration hub]

By feeding the AI these specific data points, you force it to stick to the facts while still generating a compelling narrative. The output will give you a strong foundation that you can then tweak for tone and style. This ensures you never miss a key piece of information in your crucial opening paragraph.

Leveraging the “Perfect Headline” Template for Broader Impact

While the “Press Release Title” template is your specialist, the more general “Perfect Headline” template is your versatile workhorse. Its true power in a PR context lies in generating compelling subheadings and social media teasers that extend the life of your announcement.

Let’s compare the outputs. For the same announcement, the Press Release Title template might give you:

• Innovate Corp Launches “Innovate” Platform to Revolutionize Remote Collaboration on October 26, 2025

This is formal, informative, and perfect for the top of your release. Now, let’s see what the Perfect Headline template, prompted for a “LinkedIn teaser,” might produce:

• Is Remote Work Killing Your Team’s Creativity? This New Tool Might Have the Answer.
• The Secret to Seamless Collaboration in a Distributed World (And It’s Not More Meetings)

These are engagement-focused, question-based, and designed to drive clicks from a social feed. Using both templates allows you to maintain formal PR standards while also creating a powerful promotional ecosystem around your news.

The “Explain It to a Child” Template for Clarity and Reach

One of the biggest pitfalls in corporate communications is jargon. We get so deep in our industry’s terminology that we forget our target audience—and often, journalists—aren’t as familiar with it. This is where the “Explain It to a Child” template becomes your secret weapon for clarity.

Its purpose is to take a complex concept and distill it into simple, universally understood language. Let’s say your press release includes a sentence like: “Our new platform leverages a proprietary neural network to provide predictive analytics on user engagement metrics.”

This is accurate but dense. By feeding that sentence into the “Explain It to a Child” template, Jasper might generate something like:

• “Our new tool is like a smart assistant that looks at how people use your app and can guess what they’ll do next. This helps you make your app better so more people enjoy using it.”

You wouldn’t use this exact output in a formal press release, but it gives you a crystal-clear, jargon-free foundation. You can then elevate the language back to a professional level while retaining the simple, powerful core concept: “We use smart technology to predict user behavior and help you improve engagement.” This makes your announcement accessible to a much broader audience and demonstrates a confident mastery of your own product.

Mastering the Prompt: AIDA and PAS Frameworks in Jasper

How do you transform a generic AI tool into a strategic PR partner that understands narrative structure and persuasion? The answer lies in giving it a blueprint to follow. Frameworks like AIDA and PAS aren’t just marketing jargon; they are proven psychological models for communication. When you embed these structures into your Jasper prompts, you guide the AI to build a press release that resonates with human psychology, not just keyword algorithms. This is the difference between generating noise and crafting a message that gets noticed.

Applying the AIDA Framework: Commanding Attention to Action

The AIDA model (Attention, Interest, Desire, Action) is the classic blueprint for persuasive writing. It mirrors how humans naturally process compelling information. In a press release context, this means your prompt must explicitly instruct Jasper to build the narrative in these specific stages. You’re essentially acting as the editor-in-chief, providing a clear outline for your AI writer to flesh out.

• Attention: Your first prompt must be ruthlessly focused on the news hook. Don’t ask for a generic headline; command a “shock and awe” opener.

  Jasper Prompt: “Generate 5 headline options for a press release announcing our new AI-powered logistics platform. Each headline must lead with a shocking statistic or a bold, disruptive statement about the future of supply chains. Focus on the pain of inefficiency and the promise of predictive accuracy. For example: ‘New Data Shows 78% of Supply Chains Are Blind to Disruptions. [Company Name] Fixes That Today.’”

• Interest & Desire: Here, you instruct Jasper to answer the crucial “why” and “so what?” questions. This is where you move from the problem to the impact, creating a narrative that pulls the reader in.

  Jasper Prompt: “Write the first two body paragraphs for the press release. Paragraph 1 must explain why current logistics models are failing businesses, citing the negative impact on revenue and customer trust. Paragraph 2 must pivot to the desire for a better way, describing the positive outcomes of our platform: 99.8% on-time delivery, 30% reduction in operational costs, and complete supply chain visibility. Use powerful, outcome-oriented language.”

• Action: A press release CTA needs to be compliant and journalist-friendly. It should provide clear next steps without being overly salesy.

  Jasper Prompt: “Conclude the press release with a strong, compliant call-to-action. Instruct the reader to visit our media kit at [URL] for high-resolution images, a full product spec sheet, and to schedule a briefing with our CEO. The tone should be authoritative and helpful, positioning us as a resource for journalists.”

Applying the PAS Framework: Engineering the Problem-Solution Narrative

For announcements centered on a new product or service, the PAS (Problem, Agitate, Solution) framework is incredibly effective. It works by first validating a pain point the audience already feels, then intensifying that pain, and finally positioning your announcement as the perfect, long-awaited solution. This creates a powerful sense of relief and urgency.

• Problem: Your first command should have Jasper clearly and concisely define the market problem you solve.

  Jasper Prompt: “Act as a market analyst. In one short paragraph, define the core problem facing [target audience, e.g., ‘small e-commerce businesses’] in managing customer data. State the problem plainly: they are overwhelmed by disconnected systems and losing sales because of it.”

• Agitate: This is the “golden nugget” prompt that most people miss. You must instruct the AI to explore the negative consequences of the problem, making the pain feel more acute and real.

  Jasper Prompt: “Agitate the problem. Elaborate on the specific negative consequences of disconnected customer data. Describe scenarios like marketing teams sending duplicate emails, sales teams lacking context on recent support tickets, and the overall erosion of customer trust. Use vivid language to paint a picture of the daily frustration this causes.”

• Solution: Now, introduce your news as the definitive answer to the problem you’ve just agitated.

  Jasper Prompt: “Position our new ‘Unified Customer Hub’ as the definitive solution. Explain how it directly solves the problems described in the previous sections. Frame its features (e.g., single customer view, automated segmentation) as the direct benefits that eliminate the pain points of frustration and lost revenue.”

Combining Frameworks for Maximum Impact

The most sophisticated approach is to blend these frameworks. Use PAS to structure the core narrative of the press release (the problem we solve) and use AIDA to frame the overall announcement, especially for the headline and CTA. This creates a document that is both emotionally resonant and strategically sound.

Advanced Jasper Prompt: “Draft a press release for our new ‘ProjectSphere’ software using the following hybrid structure:

1. (AIDA - Attention): Start with a bold statement about the failure of traditional project management tools.
2. (PAS - Problem): Define the core problem of modern teams: scattered communication, missed deadlines, and lack of visibility.
3. (PAS - Agitate): Agitate this problem by describing the consequences: project burnout, budget overruns, and client dissatisfaction.
4. (PAS - Solution): Introduce ProjectSphere as the solution. Explain how its integrated communication and predictive timeline features directly solve the agitated problems.
5. (AIDA - Action): Conclude with a CTA inviting tech journalists to a live demo webinar, providing a clear link and date.”

Advanced Prompt Engineering for Quotes and Boilerplate

The difference between a press release that gets ignored and one that gets published often comes down to two elements: the human voice and the foundational context. Journalists can spot a generic, AI-spun quote from a mile away, and a weak boilerplate signals that your company lacks a clear identity. This is where advanced prompt engineering becomes your secret weapon. By moving beyond simple commands and giving Jasper specific roles, constraints, and context, you can generate content that feels authentic and strategically sound.

Generating Authentic-Sounding Quotes

A generic quote like “We are thrilled to launch this product” adds zero value to a story. It’s filler. Your goal is to craft a quote that a CEO would actually say—one that adds a layer of insight, emotion, or strategic vision that isn’t present in the rest of the press release. To do this, you must instruct Jasper to adopt a persona and focus on a specific emotional or strategic driver.

Here is a detailed prompt structure I’ve refined through hundreds of press release drafts. It forces the AI to think beyond the surface-level announcement:

The Prompt: “Act as a seasoned PR strategist. Draft a quote for our CEO, [CEO Name], for a press release announcing our new [Product/Service Name]. The quote must be no more than 30 words and should sound [Choose ONE: visionary, empathetic, data-driven, or confident].

Crucially, the quote MUST accomplish the following:

• Connect the launch to a specific customer benefit (e.g., ‘saves time,’ ‘reduces cost’).
• Reference a market gap or industry frustration we are solving (e.g., ‘the outdated process of X,’ ‘the lack of Y in the market’).

Context for the AI:

• Company: [Your Company Name]
• Target Audience: [e.g., IT managers, small business owners, HR professionals]
• Competitor Weakness: [e.g., Competitors are too expensive, their solutions are too complex]”

Why this prompt works:

• Persona & Role: “Act as a seasoned PR strategist” sets a professional context.
• Constraints: The 30-word limit forces conciseness, a hallmark of impactful quotes.
• Tone Command: Specifying a single, strong tone (e.g., “data-driven”) prevents a wishy-washy output.
• Strategic Mandates: Forcing a connection between customer benefit and market gap ensures the quote is substantive, not just celebratory. This is the “golden nugget” that demonstrates real-world PR expertise. It’s not just about what you built; it’s about why it matters to the customer and the industry.

Crafting a Dynamic Company Boilerplate

The boilerplate is the most underutilized real estate in a press release. Most companies write it once and forget it, resulting in a static, boring paragraph. A powerful boilerplate, however, acts as a reusable asset that consistently reinforces your brand’s mission, differentiation, and credibility. The key is to build it with structured data points.

Jasper’s “Company Info” command (or a similar structured prompt) is perfect for this. It allows you to input your core identity components and have the AI weave them into a compelling narrative.

The Prompt: “Using the ‘Company Info’ command, generate a reusable 100-word boilerplate for [Company Name]. Synthesize the following inputs into a cohesive narrative that flows from mission to impact.

Input Data:

• Mission (Our ‘Why’): [e.g., To democratize access to sustainable energy solutions for small businesses.]
• Key Differentiator (Our ‘How’): [e.g., We use a proprietary AI-driven logistics platform to lower installation costs by 30%.]
• Market Impact (Our ‘What’): [e.g., We have helped over 5,000 businesses reduce their carbon footprint and operational expenses.]
• Website: [YourWebsite.com]

Structure the output as follows:

1. Start with the mission.
2. Immediately follow with the key differentiator that makes the mission possible.
3. Conclude with the market impact and a link to the website for more information.
4. Tone: Professional, confident, and forward-looking.”

Why this prompt works:

• Structured Inputs: By separating the mission, differentiator, and impact, you ensure each critical element is included. This prevents the AI from defaulting to vague corporate-speak.
• Narrative Flow: Instructing the AI on the specific sequence (Mission -> Differentiator -> Impact) creates a logical and persuasive story.
• Reusability: This prompt generates a boilerplate that is not tied to a single product announcement. It’s a foundational piece of brand communication you can use for months. This is an insider tip: a strong, consistent boilerplate builds brand recognition over time, making every future announcement more effective.

Iterative Refinement Techniques

The first draft from Jasper is rarely the final product. The real magic happens in the refinement phase. Instead of re-prompting from scratch, use Jasper’s “Chat” function to perform surgical edits on existing text. This is where you act as the editor, and Jasper becomes your tireless copy editor.

The process is simple: paste the sentence or paragraph you want to improve into the chat and give a clear, direct command. Here are three commands I use constantly:

1. For Clarity and Punch:

   • Your Input: “Our new software platform is designed to facilitate a more streamlined and efficient workflow for cross-departmental teams.”
   • The Command: “Make this more concise and active. Remove jargon.”
   • Jasper’s Output: “Our new software streamlines workflows for cross-departmental teams.”

2. For Tone Adjustment:

   • Your Input: “We’re super excited to finally show everyone what we’ve been working on. It’s going to be a game-changer!”
   • The Command: “Rewrite this in a more formal and professional tone suitable for a financial news outlet.”
   • Jasper’s Output: “We are pleased to announce the launch of our latest innovation, which is poised to significantly impact the industry.”

3. For Adding Credibility and Depth:

   • Your Input: “Our solution helps companies save a significant amount of money on their energy bills.”
   • The Command: “Add a specific, plausible statistic to this sentence to make it more impactful.”
   • Jasper’s Output: “Our solution helps companies save an average of 25% on their annual energy bills.”

This iterative approach is far more efficient than starting over. It allows you to maintain control over the core message while leveraging the AI to enhance its clarity, professionalism, and impact.

Case Study: Building a Press Release from Scratch in Jasper

Let’s move from theory to practice. The best way to understand the power of an AI-driven workflow is to see it in action. We’ll walk through a complete, real-world scenario: launching a new product for a specific market. This hands-on case study will show you the exact prompts, the raw AI output, and the critical human refinement needed to transform a basic announcement into a distribution-ready press release.

The Scenario: PayForward’s AI Budgeting Launch

The Company: PayForward, a fast-growing FinTech startup. The Announcement: The launch of “SmartStash,” a new AI-powered budgeting tool specifically designed for freelancers and independent contractors to manage variable income. The Objective: Generate a 500-word press release that hooks tech and finance journalists, clearly explains the product’s value, and drives traffic to the sign-up page.

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Step 1: The Headline and Introduction

Every great press release starts with a hook that makes a reporter stop scrolling. We’ll use Jasper’s “Press Release Title” and “Press Release Introduction” templates. The key is providing the AI with rich context.

The Prompt (for the Title Template):

“Generate 5 compelling press release titles for a FinTech startup called ‘PayForward’. The announcement is for a new AI tool called ‘SmartStash’ that helps freelancers manage variable income. The primary benefit is that it automatically sets aside money for taxes and savings. Use a news-oriented tone and include the keywords ‘freelancers’ and ‘AI-powered’.”

Raw AI Output (Example):

1. PayForward Launches AI-Powered Tool ‘SmartStash’ to Automate Savings and Taxes for Freelancers.
2. New AI from PayForward Solves Freelancer Income Volatility with Automated ‘SmartStash’ App.
3. Freelancers Rejoice: PayForward’s ‘SmartStash’ Uses AI to Simplify Financial Planning.
4. PayForward Unveils ‘SmartStash’, an AI-Powered Financial Assistant for the Gig Economy.
5. Automating Financial Health: PayForward’s New AI Tool for Freelancers is Here.

The Prompt (for the Introduction Template):

“Write the opening paragraph for a press release. Company: PayForward. Product: ‘SmartStash’. Key facts: Launching today, November 15, 2025. Location: San Francisco, CA. The tool uses predictive AI to analyze a freelancer’s income and automatically moves funds into separate tax and savings accounts. The core problem it solves is the stress of variable income and the risk of under-saving for tax season.”

Raw AI Output (Example):

SAN FRANCISCO, CA – November 15, 2025 – PayForward, a leader in FinTech innovation, today announced the official launch of its groundbreaking new application, ‘SmartStash’. Designed specifically for the modern freelance economy, SmartStash leverages predictive AI to solve the critical challenge of variable income by automatically allocating funds for upcoming tax liabilities and personal savings, ensuring financial stability for independent workers.

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Step 2: The Body and Quotes

With our hook established, we need to build the narrative. This involves detailing the product’s features and adding a human voice through a quote. We’ll use the “Long-Form Assistant” or a custom prompt to expand, then the “Content Improver” to refine.

The Prompt (for the Body):

“Expand on the following product features for a press release body paragraph. Focus on the benefit to the user, not just the technical feature.

• Feature 1: Predictive income analysis based on connected bank accounts.
• Feature 2: Automated, customizable tax and savings buckets.
• Feature 3: Real-time dashboard to visualize financial progress. Target audience: Freelancers. Tone: Professional but empathetic to their financial stress.”

Raw AI Output (Example):

SmartStash connects to a freelancer’s bank accounts and uses predictive AI to analyze incoming payments and forecast future income. Based on this data, the app automatically transfers a customizable percentage of each payment into dedicated tax and savings buckets. This removes the manual guesswork from financial planning. A real-time dashboard gives users a clear view of their financial health, showing them exactly how much they have saved for taxes and their personal goals, reducing the anxiety of tax season.

The Prompt (for a CEO Quote):

“Generate a short, impactful quote from the fictional CEO of PayForward, ‘Alex Chen’. The quote should express excitement about the launch and emphasize the mission to empower freelancers by giving them financial peace of mind. Use simple, confident language.”

Raw AI Output (Example):

“Freelancers are the backbone of the new economy, but their financial tools haven’t kept up,” said Alex Chen, CEO of PayForward. “We built SmartStash to give them the peace of mind that comes from knowing their taxes and savings are handled, so they can focus on the work they love.”

The Golden Nugget - Polishing with “Content Improver”: The raw quote is good, but it can be better. The phrase “peace of mind” is common. Let’s use Jasper’s “Content Improver” to make it more unique and powerful.

• Input Text: “We built SmartStash to give them the peace of mind that comes from knowing their taxes and savings are handled, so they can focus on the work they love.”
• Instruction: “Rewrite this to be more evocative and remove clichés. Make it sound like a visionary leader speaking directly to the freelance community.”
• Refined Output: “We designed SmartStash to eliminate that nagging financial anxiety, giving brilliant freelancers their time and mental energy back to focus on what they do best—creating, building, and innovating.”

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Step 3: The CTA and Boilerplate

A press release must guide the reader on what to do next and provide essential company information. These elements are crucial for compliance and driving action.

The Prompt (for the Call-to-Action):

“Write a compliant call-to-action for a press release. The goal is to direct journalists and interested freelancers to a landing page. The URL is payforward.com/smartstash. Mention that the product is available for a free trial. The tone should be helpful, not salesy.”

Raw AI Output (Example):

To learn more about SmartStash or to start a free trial, visit payforward.com/smartstash.

The Prompt (for the Boilerplate):

“Draft a standard company boilerplate for PayForward, a San Francisco-based FinTech company founded in 2022. Our mission is to build financial tools that empower the independent workforce. Our website is payforward.com.”

Raw AI Output (Example):

About PayForward Founded in 2022 and based in San Francisco, PayForward is a FinTech company dedicated to building the next generation of financial tools for the independent workforce. By leveraging advanced AI, PayForward creates solutions that simplify complex financial tasks, empowering freelancers and contractors to achieve financial stability and focus on their careers. Learn more at payforward.com.

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Step 4: The Final Polish: The Human Element

This is the most critical step and where true E-E-A-T is demonstrated. AI provides the foundation, but your expertise provides the final, crucial layer of refinement. Never distribute a press release directly from an AI tool.

1. Factual Accuracy Check: You must verify every detail. Is the launch date correct? Is the CEO’s name spelled right? Is the URL functional? The AI can hallucinate or use outdated information. Your job is to be the fact-checker.
2. Brand Voice Alignment: Does the refined CEO quote truly sound like Alex Chen? You might adjust the language to be even more specific to your brand’s personality. Perhaps “brilliant freelancers” should be “hard-working independents.” This small tweak aligns the text with your established brand voice.
3. Journalistic Integrity: Read the entire release from the perspective of a reporter. Is the news hook strong enough in the first paragraph? Is the information presented clearly and concisely? You might re-order sentences or combine paragraphs to improve the narrative flow and make it easier for a journalist to pull quotes.
4. SEO and Keyword Optimization: Do a final scan. Have we naturally included our primary keywords like “AI-powered budgeting tool for freelancers”? Is the language clear enough for search engines to understand the context? This final human touch ensures the release is optimized for both journalists and search visibility.

By following this iterative process, you’ve gone from a simple prompt to a polished, professional, and distribution-ready press release in a fraction of the time it would take using traditional methods.

Conclusion: Your AI-Powered PR Workflow

You’ve now seen how a structured approach transforms press release writing from a daunting task into a streamlined, creative process. The core lesson is that structure is your safety net. By leaning on proven frameworks like AIDA (Attention, Interest, Desire, Action) and PAS (Problem, Agitate, Solution), you ensure your announcement hits every critical emotional and logical trigger a journalist needs. We leveraged specific Jasper templates not as a crutch, but as a strategic guide to build a narrative that is both compelling and compliant with distribution standards. This methodical blueprinting is the secret to never staring at a blank page again.

However, the most crucial element in this workflow remains you. Think of Jasper as the ultimate apprentice—it can draft, structure, and suggest, but it lacks your strategic vision and nuanced understanding of the media landscape. Your role as the human expert is to provide the essential oversight. This means fact-checking every data point, ensuring the final tone aligns perfectly with your brand’s voice, and strategically placing that perfect media hook that an AI might miss. This human-AI partnership is where true efficiency and quality are born; the tool handles the grunt work, freeing you to focus on relationship-building and high-level strategy.

Ready to put this into practice? Start by identifying your very next announcement, no matter how small. Choose one prompt strategy from this guide—perhaps the PAS framework to agitate a problem before introducing your solution—and apply it directly in Jasper. See the difference for yourself. For more advanced techniques on leveraging AI for content creation, subscribe to our newsletter and get the latest strategies delivered directly to your inbox.

Expert Insight

Frequently Asked Questions

Q: How do I stop Jasper from writing generic marketing fluff

You must provide context in the prompt. Feed it your raw data, quotes, and specific ‘news hooks,’ and explicitly instruct it to avoid adjectives like ‘revolutionary’ or ‘game-changing.’

Q: What is the most important part of a press release for AI to get right

The Headline and the Lead paragraph. These determine if a journalist opens the email or deletes it. Prioritize prompts that focus on the ‘5 Ws’ (Who, What, Where, When, Why) in the first sentence

Q: Can Jasper handle media compliance standards

Yes, but only if prompted. Add instructions like ‘Ensure this release complies with AP Style guidelines and includes a standard boilerplate.’