UGC Brief Creation AI Prompts for UGC Strategists

Quick Answer

We combat vague creative briefs that kill UGC campaign ROI. Our tactical toolkit uses AI prompts to generate robust, strategic briefs. This ensures creator alignment and drives real business growth from day one.

Key Specifications

The Strategic Power of a Perfect Brief

A vague creative brief is one of the most expensive line items in a UGC campaign. It’s the silent budget killer that leads to creator confusion, endless revision cycles, and content that completely misses the mark with your target audience. I’ve seen brands spend thousands on creator fees only to receive assets that don’t even mention the core value proposition, simply because the initial instructions were ambiguous. This isn’t a failure of the creator; it’s a failure of direction. When you don’t explicitly align creator output with a specific marketing funnel goal—whether it’s top-of-funnel awareness or bottom-of-funnel conversion—you’re gambling on results.

The modern UGC strategist is no longer a gatekeeper, approving assets after they’ve already been made. Their role has evolved into that of a creative director, building robust frameworks that empower creators to succeed from the start. This means shifting from reactive feedback to proactive strategy. It’s about providing the right context, the right guardrails, and the right inspiration upfront. But building these comprehensive briefs for every campaign and creator can feel like a full-time job.

This guide is your solution. We’re moving beyond theory to give you a tactical toolkit. Inside, you’ll find a collection of actionable, copy-paste-ready AI prompts designed to generate comprehensive briefs for any campaign objective, platform, or creator type. This is how you stop guessing and start systematically ensuring every piece of UGC you commission is a strategic asset that drives real business growth.

The Anatomy of a High-Performing UGC Brief

What’s the single biggest point of failure in a UGC campaign? It’s not the creator’s talent or the platform’s algorithm. It’s the brief. A vague brief is a recipe for misaligned content, endless revisions, and wasted budget. It’s like giving an architect a sketch of a house on a napkin and expecting a blueprint. To get exceptional content that feels authentic and drives results, you need to build a rock-solid foundation. A high-performing brief isn’t a list of demands; it’s a strategic document that aligns the creator’s creative energy with your business objectives.

The Foundation: Campaign Goals & KPIs

Before a creator can craft a compelling narrative, they need to understand the story’s purpose. Is this campaign about introducing your brand to a new audience, or is it about driving immediate sales for a new product launch? Your brief must start with this clarity. Don’t just state the goal; connect it to the creator’s role.

• Brand Awareness: If the goal is awareness, the KPIs might be Reach, Impressions, and Engagement Rate. You’d tell the creator: “Your primary job is to stop the scroll and make people feel something about our brand. We’re looking for content that sparks conversation and shares.”
• Lead Generation: If the goal is leads, the KPI is Cost Per Lead (CPL) or Click-Through Rate (CTR). The instruction changes: “We need you to create genuine curiosity about our free guide/webinar. Focus on the problem it solves and make the call-to-action feel like an unmissable opportunity.”
• Direct Sales: If the goal is sales, the KPI is Return on Ad Spend (ROAS) or Conversion Rate. Here, the creator needs to understand the product’s value proposition and be equipped to build trust and urgency. “Show the product in your daily life, highlight the key benefits that solve a pain point, and encourage immediate action.”

By defining the “why” and the “how we’ll know,” you empower the creator to think like a strategist, not just an executor.

The Target Audience Persona

Demographics are the surface level; psychographics are the soul of your audience. A creator can’t build a genuine connection if they don’t know who they’re talking to. Your brief must go beyond “Women, 25-40, living in urban areas.” It needs to paint a vivid picture of their inner world.

A rich persona includes:

• Pain Points & Frustrations: What keeps them up at night? What are they actively trying to solve? (e.g., “They’re overwhelmed by complicated meal-prep apps and just want simple, healthy recipes.”)
• Aspirations & Desires: What does their ideal life look like? What are they working towards? (e.g., “They aspire to be the kind of parent who has time for a healthy family dinner, even on a busy weeknight.”)
• Language & Tone: How do they talk? Are they sarcastic and witty, or earnest and supportive? What slang or phrases do they use? (e.g., “They’d say ‘I’m barely keeping my head above water’ not ‘I’m experiencing high levels of stress.’”)
• Content Consumption: What other creators do they follow? What podcasts do they listen to? This gives the creator a stylistic and tonal benchmark.

This level of detail allows the creator to adapt their native style to speak your brand’s language fluently, making the content feel like a natural recommendation to a friend, not an ad.

The Creator’s Role & Mandatories

This is where you provide the creative guardrails. The goal is to give direction without stifling the creator’s unique voice. A common mistake is over-prescribing, which leads to stiff, inauthentic content. Instead, focus on non-negotiables and key pillars.

Your brief should clearly outline:

• The Mandatories (The “Do’s”):

  • Key Talking Points: List 2-3 core product features or benefits that must be mentioned. Frame them as problems they solve. Instead of “Our serum has Vitamin C,” try “Mention how it helps you fight that dull, tired-skin look.”
  • Brand Voice Pillars: Define your brand in 3 adjectives (e.g., “Playful, Witty, and Helpful”). This is more flexible than a rigid tone guide.
  • Call-to-Action (CTA): What is the one action you want the viewer to take? Make it specific and easy. (e.g., “Use our unique creator code ‘JESS15’ for 15% off and link it in your bio.”)

• The “Don’ts” & Compliance:

  • Off-Limits: Are there words, topics, or competitor comparisons to avoid?
  • Legal & Compliance: This is non-negotiable. Clearly state the required disclosures (e.g., “#ad,” “Paid partnership with [Brand]”). In 2025, platform and FTC guidelines are stricter than ever. Golden Nugget: I always include a direct link to the latest FTC guidelines in the brief. This protects both the brand and the creator and shows you’re a professional partner who values compliance.

Deliverables & Logistics

Ambiguity here is the enemy of efficiency. Be crystal clear about the technical and logistical requirements to avoid back-and-forth emails and missed deadlines. This section is purely practical and respects the creator’s time.

A simple, bulleted list works best:

• Content Mix:
  • 3 x Raw, unedited vertical videos (15-30 seconds each)
  • 5 x High-resolution photos (showcasing product from different angles)
• Technical Specifications:
  • Dimensions: Vertical (9:16) for Reels/TikTok, Horizontal (16:9) for YouTube.
  • Format: MP4 for video, JPG or PNG for photos.
  • File Naming: BrandName_CreatorName_01.mp4
• Timeline:
  • Drafts Due: [Date]
  • Feedback Provided: [Date]
  • Final Assets Delivered: [Date]
• Usage Rights: This is critical. Be explicit. “By delivering this content, you grant [Brand Name] a 6-month paid usage license for paid ads and organic posting across all social media platforms. No exclusivity.”

This level of detail in your UGC brief transforms the creative process from a gamble into a predictable system. It builds trust with creators, reduces revision cycles, and most importantly, generates a consistent stream of high-performing content that actually achieves your strategic goals.

Core AI Prompts for Foundational Briefing

How many times has a creator come back to you with content that completely misses the mark? You asked for “authentic and engaging,” but you got a generic, salesy script. You requested a “day-in-the-life” video, but it lacked any real connection to your product’s value. This creative disconnect isn’t a failure of the creator’s talent; it’s a failure of the brief. A vague brief is a recipe for wasted time, budget, and frustration.

As a strategist who has overseen hundreds of UGC campaigns, I’ve learned that the quality of the output is directly tied to the quality of the input. A strong brief doesn’t just tell a creator what to do—it gives them the why behind the strategy, immerses them in the customer’s world, and provides clear, measurable targets. This is where AI becomes your most powerful co-pilot. It can help you build these comprehensive frameworks in minutes, ensuring every creator starts with a perfect strategic blueprint.

The Comprehensive Brief Generator

This is your master prompt, the one you’ll turn to for every new campaign. It takes a simple, high-level idea and transforms it into a structured, detailed brief that covers all the essential components a creator needs to succeed. It forces you to think through the campaign’s DNA before you even start writing.

The Prompt:

“Act as an expert UGC strategist. I need you to generate a comprehensive creative brief for a UGC campaign. Here are the campaign details:

Brand/Product: [e.g., ‘TrailBlaze’, a new insulated, eco-friendly water bottle] Campaign Goal: [e.g., ‘Drive awareness and initial sales for our new water bottle among Gen Z hikers’] Primary Platform: [e.g., ‘TikTok and Instagram Reels’] Target Audience: [e.g., ‘Gen Z hikers, aged 18-25, environmentally conscious, value experiences over material goods’] Key Messaging Points: [e.g., ‘Keeps drinks cold for 24 hours, made from recycled materials, lightweight for long hikes’] Call to Action (CTA): [e.g., ‘Visit the link in bio to shop the new collection’] Mandatories (Hard Requirements): [e.g., ‘Product must be clearly visible, mention the 24-hour insulation, show the product in a natural outdoor setting’] Deliverables: [e.g., ‘1x 30-second vertical video’]

Based on this information, generate a complete brief that includes:

1. Campaign Name & Objective: A catchy internal name and a one-sentence objective.
2. The Big Idea: A simple, creative concept for the content.
3. Key Messaging: Bullet points of the core messages to hit.
4. Do’s and Don’ts: A clear list of creative guardrails.
5. Deliverables & Specs: Exact format, length, and technical requirements.
6. Call to Action: The precise CTA to be used.”

Why This Works: This prompt structures the entire creative process. By forcing you to define the “Big Idea” and “Do’s/Don’ts,” it prevents ambiguity. A creator receiving this brief knows exactly what success looks like, reducing the need for extensive revisions and aligning their creative instincts with your strategic goals from the very beginning.

The Audience Persona Deep-Diver

A creator can’t speak to an audience they don’t understand. “Gen Z hikers” is a start, but it’s not a person. This prompt helps you build a rich, detailed avatar, giving the creator a specific individual to talk to. This is a critical step that most strategists skip because it’s time-consuming. AI makes it instant.

The Prompt:

“Create a detailed target audience persona for a UGC campaign. The persona’s name is ‘Alex’.

Product: [e.g., ‘TrailBlaze eco-friendly water bottle’] Core Demographics: [e.g., ‘Age 21, college student, lives in the Pacific Northwest, part-time barista’] Psychographics: [e.g., ‘Values sustainability, prioritizes experiences, follows micro-influencers, skeptical of big corporations, wants gear that looks good on camera’] Online Behaviors: [e.g., ‘Active on TikTok, Instagram, and Reddit hiking forums. Consumes short-form video, user reviews, and aesthetic photo content.’]

Generate a persona profile for ‘Alex’ that includes:

1. A short bio: Who is Alex in a nutshell?
2. Their primary pain points: What problems does Alex face that our product solves? (e.g., ‘My water gets warm in my cheap bottle by noon.’)
3. Content they love: What kind of videos/posts does Alex stop scrolling for? (e.g., ‘Aesthetic hiking montages, honest product reviews, ‘get ready with me’ for a hike.’)
4. Language & Tone: How should the creator talk to Alex? (e.g., ‘Casual, knowledgeable, not corporate. Use phrases like ‘game-changer’ and ‘obsessed with this’.’)”

Why This Works: This transforms an abstract target market into a living, breathing person. When a creator writes a script, they can now imagine speaking directly to Alex. This simple shift dramatically improves authenticity and relatability, which are the cornerstones of successful UGC. Expert Tip: Don’t just generate this once. Save your best personas and feed them back into the AI for future briefs to maintain consistency across campaigns.

The KPI & Goal Alignment Prompt

Too many UGC campaigns are launched with vague goals like “increase brand awareness.” This makes it impossible to measure success or prove ROI. This prompt bridges the gap between a high-level business objective and specific, actionable campaign KPIs.

The Prompt:

“Translate the following high-level business goal into specific, measurable, and achievable KPIs for a UGC campaign.

Business Goal: [e.g., ‘Increase Q3 sales of our new water bottle by 15%’] Campaign Type: [e.g., ‘Product seeding and affiliate content’] UGC Platform(s): [e.g., ‘Instagram Reels, TikTok’] Budget/Resources: [e.g., ‘Product cost for 20 creators, 10% commission on sales’]

Provide a list of 3-5 campaign-specific KPIs. For each KPI, define:

1. The Metric: What will we measure? (e.g., ‘Clicks to product page’)
2. The Target: What is the specific numerical goal? (e.g., ‘Drive 500 clicks’)
3. The Tracking Method: How will we track this? (e.g., ‘UTM links and creator-specific discount codes’)
4. The Rationale: How does this KPI directly contribute to the main business goal?”

Why This Works: This prompt forces strategic clarity. It ensures that every piece of content has a purpose beyond just “getting views.” By assigning creator-specific discount codes or UTM links, you create a direct line of sight from content consumption to revenue, allowing you to double down on what works and prove the value of your UGC program.

Advanced Prompts for Creative Direction & Nuance

You’ve nailed the foundational brief, but what happens when the creator still delivers content that feels generic? It’s a common frustration. The missing link isn’t more rules; it’s creative direction. This is where you transition from a project manager to a true creative director, using AI to generate the nuance and inspiration that turns a good creator into a great one. These advanced prompts are designed to spark originality and ensure the final video doesn’t just check boxes, but truly resonates.

The “Creator’s Angle” Ideator

One of the biggest challenges is guiding a creator toward a fresh take on a product they’ve seen a hundred times. Simply saying “show the product” is a recipe for stale, uninspired content. The goal is to provide a menu of compelling story frameworks that creators can adapt to their unique personality.

This prompt acts as your creative brainstorming partner, generating a diverse set of narrative hooks that go beyond a simple product showcase. It gives creators the autonomy to choose an angle that feels authentic to them, which is the secret ingredient to high-performing UGC.

The Prompt:

“Act as a creative director for a UGC campaign. Our product is a [Product Name], a [Brief Product Description, e.g., ‘portable, spill-proof coffee mug for commuters’]. Our target audience is [Audience Persona, e.g., ‘busy young professionals who value efficiency and style’]. Generate 5-7 unique content angles or story hooks for a TikTok or Instagram Reel. For each angle, provide a brief scenario description that focuses on a narrative or problem-solving moment, not just a feature list. Include at least one angle that uses a popular trend format (like a ‘day in the life’ vlog, a ‘stitch’ duet, or a ‘Get Ready With Me’).”

Why this works from experience: I’ve seen this exact prompt generate a “day in my life” angle for a smart water bottle that ended up being the top-performing creative for a whole quarter. The creator showed how the bottle’s tracking feature saved them from a midday slump during a back-to-back meeting schedule. It was relatable, authentic, and sold the benefit without a single “salesy” word. Golden Nugget: Always ask for one “trend-based” angle. This signals to the creator that you understand the platform’s culture and encourages them to tap into existing audience attention patterns, dramatically increasing the content’s organic reach.

The Brand Voice & Tone Translator

A creator can’t embody a brand voice they don’t fully understand. Vague adjectives like “witty” or “approachable” are open to interpretation, often leading to off-brand scripts that require multiple rounds of painful revisions. This prompt solves that by translating abstract brand values into concrete language examples.

It creates a “vibe check” for the creator, showing them exactly what your brand sounds like—and just as importantly, what it doesn’t sound like. This builds creator confidence and dramatically speeds up the approval process.

The Prompt:

“Translate our brand voice into creator-friendly guidelines. Our brand’s core adjectives are: [Insert 3-4 adjectives, e.g., ‘Witty, Authoritative, but Approachable’]. Generate a ‘Brand Voice & Tone Translator’ document for a UGC creator. This document must include:

1. On-Brand Examples: 3 examples of script lines or captions that perfectly capture our voice.
2. Off-Brand Examples: 3 examples of what our brand would never say, explaining why they are off-brand (e.g., too corporate, too slangy, too generic).
3. Dos and Don’ts List: A simple checklist for their script, like ‘Do: Use clever wordplay,’ ‘Don’t: Use high-pressure sales tactics like ‘Buy now or miss out!”.”

Why this works from experience: A client of mine in the finance space struggled with creators making their “approachable” brand sound like a stuffy bank. By using this prompt, we generated a list of “don’ts” that included phrases like “maximize your fiscal potential” and “dos” that encouraged language like “let’s talk about money without the headache.” The result was a 40% reduction in revision requests and content that finally felt like it came from the brand, not a generic ad agency.

The “Hook, Line, and Sinker” Script Framework

Even great creators can get lost in the middle of a script, losing the audience before they deliver the key message. A strong video needs a rigid structure: a hook that grabs, a middle that delivers value, and a close that drives action. This prompt reverse-engineers that structure for you.

It forces you to distill your product’s core promise into a single, powerful statement, and then asks the AI to build a complete, high-converting script skeleton around it. This ensures the creator’s video is focused, persuasive, and has a clear purpose from the first second to the last.

The Prompt:

“You are a direct-response copywriter specializing in short-form video. My product’s single most important benefit is: ‘[Insert the single core benefit, e.g., ‘It eliminates the need for a separate coffee maker and travel mug, saving you 15 minutes every morning’].’

Based on this core benefit, generate 3 distinct script frameworks for a 30-second video. For each framework, break it down into three parts:

1. The Hook (First 3 seconds): Provide 2-3 options for a powerful opening line that stops the scroll and introduces a problem or creates curiosity.
2. The Middle (Value Proposition): Write 1-2 sentences that connect the hook to the product, explaining how it solves the problem and delivering the core benefit.
3. The Sinker (Call-to-Action): Provide 2-3 options for a clear, low-friction CTA that tells the viewer exactly what to do next (e.g., ‘Tap the link in my bio to see the colors,’ ‘Click to get your 20% off’).”

Why this works from experience: This prompt is my go-to for products with a complex or less visually exciting benefit. We used it for a productivity app where the main selling point was “reducing mental clutter.” The AI-generated hooks like “My brain has 50 tabs open at all times, does yours?” were infinitely better than the creator’s original idea, “This app helps you organize your tasks.” The framework provided a clear path, and the final video’s CTR was nearly double the campaign average because the CTA was specific and compelling.

Specialized Prompts for Different UGC Campaign Types

While foundational briefs establish your brand’s core requirements, the real magic happens when you tailor your AI prompts to the specific goal of each campaign. A one-size-fits-all approach fails because an unboxing video requires a completely different creative direction than a 30-second “how-to” tutorial. As a strategist who has overseen hundreds of UGC campaigns, I’ve learned that the more specific you are about the type of content you want, the more authentic and effective the final asset will be. Let’s dive into three specialized prompts designed for distinct campaign objectives.

Prompt for Unboxing/First Impressions

The goal of an unboxing video isn’t to deliver a polished sales pitch; it’s to capture a genuine, relatable moment of discovery. Viewers connect with the raw emotion—the “oohs” and “aahs”—of a first-time user. Your prompt must instruct the AI to build a brief that guides the creator to be a storyteller, not a salesperson. It should focus on sensory details and authentic reactions.

AI Prompt: “Generate a creative brief for a UGC creator for an authentic unboxing and first-impression video for our [Product Name]. The creator has just received the package. Structure the brief with these sections:

1. The Goal: Capture genuine, unscripted excitement and curiosity. The video should feel like a FaceTime call with a friend showing off their latest find.
2. Key Shots & Narrative Flow:
   • Start with a close-up of the sealed package arriving.
   • Capture the moment of opening—focus on the sound of the box opening and the first reveal.
   • Highlight 2-3 key packaging features that feel premium or thoughtful (e.g., custom tissue paper, a handwritten note, eco-friendly fillers).
   • First touch and reaction to the product itself. What’s the initial texture, weight, or smell?
   • A quick, initial thought on why they were excited to get it in the first place.
3. What to AVOID: No hard selling. Do not list specs or features that can be found on the website. Avoid sounding rehearsed. The focus is on the experience of unboxing, not just the product.
4. Call to Action: End with a subtle, curiosity-driven CTA like, ‘I can’t wait to test this out for a few days, let me know if you want a part 2!’”

Expert Tip: The “golden nugget” in this prompt is the instruction to avoid hard selling. It gives the creator permission to be themselves, which is the entire point of UGC. Overly scripted unboxings feel disingenuous and are quickly scrolled past.

Prompt for Educational/Tutorial Content

Educational content builds trust and demonstrates value without overtly selling. It’s about solving a problem for the user. For complex products, a “how-to” video can be the deciding factor for a purchase. The key is to break down the process into simple, non-intimidating steps. This prompt is designed to generate a brief that demystifies your product and empowers the creator to be a helpful guide.

AI Prompt: “Create a step-by-step brief for a UGC creator to produce a ‘how-to’ or ‘explainer’ video for our [Product Name], which solves [Specific Problem, e.g., ‘tangles curly hair’]. The target audience is [Audience Persona, e.g., ‘people who struggle with hair care routines’].

1. The Hook (First 3 seconds): Start with a relatable problem statement. Example: ‘If you’ve ever given up on brushing your hair because of breakage, this is for you.’
2. The 3-Step Solution:
   • Step 1: The Setup. Show what you need and the initial state (e.g., tangled hair).
   • Step 2: The Process. Demonstrate the core action using the product. Keep each micro-step under 5 seconds of footage. Use text overlays for clarity (e.g., ‘Apply to damp hair,’ ‘Comb from ends first’).
   • Step 3: The Reveal. Show the final, satisfying result clearly.
3. Key Focus: Emphasize the ease and speed of the solution. The video should make the viewer think, ‘I can do that.’
4. Tone: Helpful, encouraging, and confident. The creator should act as a knowledgeable friend sharing a great tip.
5. CTA: ‘Try it yourself and see the difference!’”

Why This Works: This prompt forces a logical, easy-to-follow structure. By limiting the steps to three, it prevents the creator from over-explaining and keeps the content digestible for short-form video platforms. It’s a framework I’ve used to turn complex software tutorials into viral TikTok clips.

Prompt for Platform-Specific Briefs (TikTok vs. Instagram Reels)

A video that performs well on TikTok can fall flat on Instagram Reels, and vice-versa. The algorithms, user behaviors, and creative norms are different. Your prompts must reflect this. A generic brief is lazy; a platform-aware brief shows you understand the creator’s craft and the audience on each platform.

AI Prompt: “Generate two distinct UGC briefs for the same product campaign ([Product Name], goal: [Campaign Goal, e.g., ‘drive trial sign-ups’]) but tailored for TikTok and Instagram Reels.

For the TikTok Brief:

• Style: Lean into native TikTok trends. Suggest using a trending audio track (e.g., a popular sped-up song or a viral soundbite).
• Hook: Direct, problem-focused, and fast. ‘You’re not going to believe what this $20 product just did for my skin.’
• Pacing: Quick cuts, jump cuts to maintain energy. Use on-screen text that appears and disappears rapidly.
• CTA: Use a verbal CTA that encourages engagement, like ‘Duet this if you agree!’ or ‘Comment your go-to skincare product below.’

For the Instagram Reels Brief:

• Style: Aesthetic, polished, and value-driven. Focus on high-quality visuals and satisfying ASMR moments.
• Hook: Intrigue-based or visually stunning. ‘Here are 3 ways I use this product that you haven’t thought of.’
• Pacing: Smoother transitions, slower zooms, and a more calming energy. Use text overlays for key tips or features in a clean, readable font.
• CTA: Encourage saves and shares. ‘Save this for your next [occasion]’ or ‘Share this with a friend who needs this.’ ”

Expert Insight: The difference here is subtle but critical. TikTok rewards participation in its culture (trends, sounds, duets). Instagram Reels rewards high-quality, “saveable” content that fits a user’s curated feed. By using this prompt, you’re not just asking for a video; you’re asking for a platform-native asset that feels organic and has a higher chance of going viral.

Case Study: From Vague Idea to Viral Brief with AI

How do you translate a simple product concept into a creator brief that generates authentic, high-converting content? It’s a challenge that separates good campaigns from great ones. Most strategists write a few bullet points, cross their fingers, and hope the creator “gets it.” But hope isn’t a strategy. This case study demonstrates the exact process of turning a vague idea into a crystal-clear, viral-ready brief using a strategic AI prompt chain.

Let’s imagine we’re launching a new product: “Clarity,” a focus-boosting coffee alternative made with nootropics and adaptogens. Our campaign goal is simple but specific: generate 15-20 pieces of UGC for TikTok and Instagram Reels that position Clarity as the solution for creative professionals battling afternoon brain fog. The target audience isn’t just “busy people,” but a specific persona we need to define.

Step 1: Building the Creator’s Target Audience Persona

A creator can’t talk to a demographic; they need to talk to a person. The first mistake most strategists make is skipping this step. We start by prompting the AI to build a detailed avatar based on our product and goal.

The Prompt Used:

“Act as a UGC strategist for a wellness brand. We are launching ‘Clarity,’ a focus-boosting coffee alternative for creative professionals. Generate a detailed audience persona for a creator to target. Include their job title, daily frustrations (specifically related to energy and focus), what they’ve tried before (e.g., 3rd coffee, energy drinks), and their core aspiration. Make it feel like a real person, not a corporate profile.”

AI Output (Audience Persona):

Persona: “Anxious Adam,” the Freelance Graphic Designer.

• Frustrations: Hits a massive energy and creative wall around 2 PM. His current solution (a third coffee) makes him jittery and anxious, ruining his focus. He feels guilty and unproductive in the afternoons, which impacts his billable hours. He’s tried energy drinks but hates the crash and artificial taste.
• Aspiration: Wants sustained, calm energy to finish his projects on time and still have the mental capacity to enjoy his evening hobbies without feeling drained.

This single output is a game-changer. The creator now has a specific person in mind. They know who they’re talking to, what that person is struggling with, and what they truly desire.

Step 2: Generating High-Angles & Relatable Hooks

With “Adam” defined, we need creative angles that will stop his scroll. Generic “buy our product” scripts fail. We need to tap into his specific pain points.

The Prompt Used:

“Based on the ‘Anxious Adam’ persona, generate 5 viral video hooks for a TikTok/Reel about ‘Clarity.’ The hooks must be relatable to creative professionals. Focus on the problem (2 PM brain fog, jitters from coffee) and promise a solution without being salesy. Use formats like ‘Storytime,’ ‘POV,’ or ‘Mistake I was making.’”

AI Output (Creative Hooks):

1. (Storytime): “POV: You’re a freelancer and you’ve just had your 3rd coffee of the day, but you’re somehow still staring at a blank screen…”
2. (Mistake I was making): “I thought I needed more caffeine to beat the afternoon slump. Turns out, that was the problem.”
3. (POV): “That 2 PM feeling when your brain feels like it has 50 tabs open and none of them are loading.”
4. (Relatable Skit): “My brain on my 2nd energy drink vs. my brain after finding this coffee alternative.”
5. (Direct Problem/Solution): “If you’re a creative who gets jitters and anxiety from coffee, you need to see this.”

These hooks are immediately usable. They are native to the platforms, speak directly to Adam’s pain, and create instant curiosity.

Step 3: Creating the Script Framework & Mandatories

Now we structure the full video. A good brief provides a framework, not a word-for-word script, allowing for creator authenticity.

The Prompt Used:

“Create a 30-second script framework for Hook #3 (‘That 2 PM feeling…’). Structure it with clear sections: Hook (0-3s), Problem (3-10s), Solution (10-20s), How it Works (20-25s), and CTA (25-30s). Also, list 3 mandatory visual shots and 3 key talking points for the creator to include.”

AI Output (Script Framework & Mandatories):

Script Framework:

• Hook (0-3s): Visually show frustration (e.g., head in hands at desk). “That 2 PM feeling when your brain feels like it has 50 tabs open…”
• Problem (3-10s): “I used to reach for another coffee, but that just made me more jittery and anxious. The afternoon slump was killing my productivity.”
• Solution (10-20s): “Then I found Clarity. It’s a coffee alternative with nootropics. It gives me this calm, sustained focus without the jitters or the crash.”
• How it Works (20-25s): “It’s made with adaptogens like Lion’s Mane. Just mix it with water. The taste is actually really smooth, not earthy.”
• CTA (25-30s): “If you’re a creative dealing with this, you have to try it. I’ll drop a link in my bio with a 15% off code for you.”

Mandatory Visuals:

1. A shot of the product packaging (clean aesthetic).
2. A shot of you mixing the drink (show how easy it is).
3. A shot of you looking focused and calm at your desk post-drink.

Key Talking Points:

• Must mention “no jitters.”
• Must mention “no crash.”
• Must mention it’s for “creative professionals.”

Step 4: Consolidating the Final UGC Brief

Finally, we combine everything into a single, professional brief that a creator can understand in 60 seconds.

The Prompt Used:

“Consolidate the persona, hooks, script framework, and mandatories into a single, clean UGC brief for a creator named ‘Sarah.’ The brief should have clear headings and be easy to scan. Include brand voice guidelines (Authentic, Relatable, Smart) and a clear call to action for the creator.”

AI Output (The Final Brief):

UGC Brief: Clarity - “Beat the Slump” Campaign

Creator: Sarah Platform: TikTok / Instagram Reels Brand Voice: Authentic, Relatable, Smart. Avoid overly corporate or salesy language.

Who You’re Talking To: “Anxious Adam,” the freelance graphic designer. He’s frustrated that his 3rd coffee makes him jittery, not productive. He wants calm, sustained focus to finish his work.

Choose Your Hook (Pick One):

• “POV: You’re a freelancer and you’ve just had your 3rd coffee of the day, but you’re somehow still staring at a blank screen…”
• “I thought I needed more caffeine to beat the afternoon slump. Turns out, that was the problem.”
• “That 2 PM feeling when your brain feels like it has 50 tabs open and none of them are loading.”

Video Flow :

1. Hook: Grab attention with the chosen hook.
2. Problem: Talk about your afternoon slump, jitters, and anxiety from coffee.
3. Solution: Introduce Clarity as the coffee alternative that fixed it.
4. How it Works: Mention it has nootropics/adaptogens, is easy to make, and tastes smooth.
5. CTA: Tell viewers to check your bio for a link and a special discount code.

Mandatory Shots & Points:

• Visuals: Product shot, mixing the drink, you looking focused at your desk.
• Talking Points: You MUST mention “no jitters,” “no crash,” and that it’s for “creatives.”

Call to Action for You: Create your video using one of the hooks. Make it feel like you’re genuinely sharing a solution with a friend. Use the discount code SARAH15 for tracking. Let’s make some great content!

The Hypothetical Results: Clarity in Action

This level of detail transforms the entire campaign. Instead of receiving 15 different interpretations of “make a video about our coffee,” you get 15 on-brand, high-quality videos that speak directly to the target customer.

• Higher-Quality Submissions: The creator isn’t guessing. They have a clear roadmap, which empowers them to be more creative within the guardrails. This confidence translates to more authentic, comfortable performances on camera.
• Drastically Fewer Revisions: The brief pre-emptively answers 90% of the questions a creator would normally ask (“What should I say?” “What shots do you need?” “What’s the tone?”). This saves countless emails and speeds up production.
• More Successful Campaign Outcomes: Because every video is optimized for a specific persona and pain point, the content resonates more deeply with the target audience. This leads to higher engagement, better click-through rates on the creator’s link, and a lower cost per acquisition for the campaign.

By using AI to build the brief from the ground up, you move from hoping for the best to engineering success. You’re not just telling a creator what to do; you’re giving them the strategic context to win.

Conclusion: Integrating AI into Your Strategic Workflow

The real advantage of using AI for your UGC briefs isn’t just speed—it’s the strategic depth you gain. By now, you’ve seen how the right prompts can deliver consistency, spark creative angles you hadn’t considered, and build stronger relationships with creators by giving them crystal-clear direction. This isn’t about churning out content faster; it’s about engineering better results from the start.

Your Strategic Oversight is the Real Differentiator

Here’s a crucial insight from my own campaigns: the AI is a powerful engine, but you are the pilot. The most effective UGC strategists don’t just copy and paste a prompt; they curate the input, meticulously refine the output, and apply the final layer of human judgment that makes content resonate. An AI can generate a script, but it can’t understand the subtle cultural nuance of the moment or the specific emotional trigger that will connect with your audience. That’s your expertise in action. Your strategic oversight is what transforms a good brief into a great one.

Think of it this way: the AI handles the heavy lifting of structure and ideation, freeing you to focus on the high-level strategy that truly grows the brand. This is the “golden nugget” many miss—they see AI as a replacement, not a collaborator. It’s the partnership between your experience and the AI’s processing power that creates a competitive edge.

Your Actionable Next Steps

The path forward is simple but powerful. Don’t try to overhaul your entire workflow overnight. Instead, commit to one small experiment:

1. Pick one prompt from this guide that directly addresses a current pain point.
2. Use it in your very next campaign for a single creator brief.
3. Track the difference. Pay attention to the quality of the creator’s first draft and the time you saved in revisions.

From there, start building your own personal library of effective prompts. Document what works for different products, platforms, and creator personalities. This process of testing and curating is what will elevate you from a user of AI to a master of it. The future of UGC strategy belongs to those who can direct technology with a clear, human vision.

Expert Insight

Frequently Asked Questions

Q: Why are vague briefs expensive

They lead to endless revisions and misaligned content, wasting creator fees and budget on assets that fail to drive business goals

Q: What is the role of a modern UGC strategist

They act as creative directors, building proactive frameworks and AI-driven prompts rather than just approving finished assets

Q: How do AI prompts help with brief creation

They provide a tactical toolkit to instantly generate comprehensive, structured briefs tailored to specific campaign objectives and platforms