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Zapier

Zapier, Inc. · Founded 2011

Zapier is the original no-code automation platform, now positioned as the control plane for AI workflows and agents across 9,000+ apps. It lets teams connect any AI model to any tool, set cross-model guardrails, manage credentials centrally, and persist workflow logic across ChatGPT, Claude, and Amazon Bedrock. Trusted by more than 3.4 million businesses, it scales from individual two-step Zaps to enterprise-grade governed automation with SSO, SCIM, and audit logging.

AIUnpacker

Submitted by AIUnpacker

Directory profile ·

Zapier

What Zapier is

Zapier is the original no-code automation platform, now positioned as the control plane for AI workflows and agents across 9,000+ apps. It lets teams connect any AI model to any tool, set cross-model guardrails, manage credentials centrally, and persist workflow logic across ChatGPT, Claude, and Amazon Bedrock. Trusted by more than 3.4 million businesses, it scales from individual two-step Zaps to enterprise-grade governed automation with SSO, SCIM, and audit logging.

Funding snapshot

Zapier's own newsroom describes 'Zapier raised $1.3 million in 2012' and that, 'without any further funding, we were valued at $5 billion in 2021'. No Series A or later institutional round is claimed by the company (the 2021 $5B mark came from a secondary share sale by early investors to Sequoia Capital and Steadfast Financial, not a new raise). Note: Wikipedia/PitchBook record the October 2012 seed as $1.2M led by Bessemer Venture Partners and DFJ, while Zapier's official figure is $1.3M in 2012.

Key features

  • Zaps — trigger-and-action workflows with multi-step logic, paths, filters, webhooks, and scheduling
  • 9,000+ app integrations spanning 66,000+ triggers and actions
  • Zapier MCP — governed bridge for Claude, ChatGPT, and other MCP clients to call 9,000+ apps
  • Zapier Tables (no-code database), Interfaces (custom web apps/forms), Forms, and Canvas (AI-powered diagramming)
  • AI agents with Bring Your Own Model (BYOM) including Amazon Bedrock and action-level guardrails
  • Standalone Zapier Agents (activity-metered AI assistants) and Chatbots (customer-facing AI chatbots); the former Zapier Central product now redirects to Agents
  • Enterprise governance: SSO/SAML, SCIM provisioning, audit logs, SOC 2 Type II, SOC 3

Where it lives

9,000+ apps (66,000+ triggers and actions)Anthropic Claude (via MCP)OpenAI ChatGPT (via MCP)Amazon Bedrock (via BYOM)DatadogSplunk

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Sources & media

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